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Snow

Campaign
Agency Network: 
Published/Aired: 
April 2010
Land Rover:  Snow

Description

Print advertisement created by Y&R, United Kingdom for Land Rover, within the category: Automotive.

Caption

Defender

Advertising Agency: RKCR/Y&R, London, UK
Creative Directors: Mark Roalfe, Graham Lang
Art Director: Tim Brookes
Copywriter: Phil Forster
Photographer: Andy Green
Typographer: Lee Aldridge
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Adaddicted's picture

nothing special

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

micheline's picture

old

micheline
Activity Score 46

: l

thedesignaddict's picture

And the concept is...(?)

thedesignaddict
Activity Score 5403
Art Director at Freelance
sirvan's picture

I like the concept (Land Rovers perform so well off-the-beaten-path, even out-of-the-way places are like a "regular" highway), but the executions are BAD. There's something terribly wrong w/ the photography, retouching, and overall tone.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

corporal_hicks's picture

Done

corporal_hicks
Activity Score 365
Art Director
atb2005's picture

Executions are good; concept is totally cliched.

atb2005
Activity Score 13557
joelapompe's picture

what a shame!!!!!!!! Done 3 times already :
http://www.joelapompe.net/2007/10/23/hitchhiker-auto-stop-jamais/

joelapompe
Activity Score 3991
ayaxy's picture

Podrían pensar un poco más. Es la misma idea reciclada desde hace tiempo.

ayaxy
Activity Score 6
Copywriter
AssassinX's picture

OMG... I'm speechless...

AssassinX
Activity Score 1327
Dzsoi's picture

Mr. Roalfe, Mr. Lang, haven't you seen this before? I have, plenty of times. I am a junior copywriter at a small agency, and you are CDs at Y&R London. How fcked up is that?

Dzsoi
Activity Score 8611
Copywriter
Jason RIeff's picture

Good but done before-

Jason RIeff
Activity Score 93
Copywriter at Triple A School of advertising
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