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Safari

Campaign
Agency Network: 
Published/Aired: 
January 2011
Land Rover:  Safari

Description

Print advertisement created by Y&R, United Kingdom for Land Rover, within the category: Electronics, Technology.

Caption

The Land Rover S1 Phone Incredibly tough

Advertising Agency: Y&R Lima, RKCR/Y&R, London, UK
Global Creative Director: Graham Lang
Regional Executive Creative Director: Guillermo Vega
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Daniel de León
Art Directors: Christian Sánchez, Mirko Cuculiza
Retoucher: Salamanca
Account Manager: Glynn Euston
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Highest Rated

STRTLRS's picture

And the product looks like... oh well. No URL either? Pass.

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

mdb1974's picture

The image carries the day here but a payoff from the copy would have been nice.

mdb1974
Activity Score 411
Art Director
jackmancer2017's picture

Very boring. Creative team must be like "oke let's show it's so though, you can, ehm, well, put all sorts of things on it!"

jackmancer2017
gioborde's picture

I really don´t think its intended to be as litteral as u put it. What lies on top are not particularly the weights of the objects per sé, but the experiences you go through with ur phone, and thus its resistance to it. But I do agree that this perecise one does lead u to what u say.
Beautiful retouching, impecable job in that sense, way over the concept itself, but the visual reminds me WWF (though this one is far better done)

http://adsoftheworld.com/media/print/wwf_tree_2

gioborde
Activity Score 1385
Art Director at LEO BURNETT |

GiBo

Model79's picture

You should look at your work first dear, just a tip.

Model79
Activity Score 36
Art Director at Y&R
Ron Burgundy's picture

hats off to Ricardo Salamanca for the beautiful Photo-chop skills

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Marlus Lau's picture

Absolutely.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
dani_boi's picture

Y&R Lima keeps getting better and better!

dani_boi
Activity Score 166
Copywriter at Young & Rubicam Paris |

www.daniellobaton.com

Billoughsby's picture

This, now this is what Bau tossed off the back deck of the Haus before he had company over. How can you quibble with an image this DeMille? Superbly realized horror vacui. A bit beyond worry over weak headlines or dubious concept. It's a thang.

Billoughsby
Activity Score 5154
Art Director |

That's it.

vohuynhan's picture

i like it

vohuynhan
Activity Score 12
student
javier bizarro's picture

nice art, nothing else

javier bizarro
Activity Score 276
Art Director at Del Campo Saatchi & Saatchi
manumartin5's picture

hats off to the person who executed this.. I will definitely want to do something like this.

manumartin5
Activity Score 1194
Art Director at Infinity Advertising Services Pvt. ltd.
thedesignaddict's picture

Well, if there is an award for best Photoshop job, this would deserve a Gold.

The idea is so-so. That being said, I will remember what the ad was for.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Cutarica's picture

ooooooh, it's the phooone, not the car. ahaa

Cutarica
Activity Score 3451
Illustrator
exithigh's picture

The art is way too good for the boring idea.

exithigh
Activity Score 86
Art Director at Media Art Environment
suresh90's picture

same concept but extra stuff above the elephants nothing new :)

http://www.johnlund.com/page.asp?ID=911

suresh90
Activity Score 620
Art Director at visualizer |

www.creativevideoads.blogspot.com

advertising ninja's picture

really funny comment, hopefully not serious.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
talkingisfree's picture

Extremely well crafted but boring and deja-vu.

talkingisfree
Activity Score 2712
Art Director
Tarquin Biscuitbarrel's picture

Everyone's already said what I want to say about the idea - big up for the illustration though!

Tarquin Biscuit...
Activity Score 18
luispiter's picture

increible... i love this campaing

luispiter
Activity Score 2756
comunication
kleenex's picture

Great visual, but th rest is bland.

kleenex
Activity Score 58797
Web Designer/Developer
shahidali's picture

Whatever you said, it was very loud. Well done.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

ad shark's picture

The idea is nice, but for me it has one BIG problem.

If this is the first Land Rover phone in history, as a costumer, I would like to see it.
And I don't.
It's just a little element ar the bottom of the page.

ad shark
Activity Score 186
va3efi's picture

Art work is amazing, idea not so much...

va3efi
Activity Score 21
Other
simon.gross's picture

Would have been more believable if they'd parked an actual Land Rover on top of a phone and taken a photo. This is just a dumb "let's exaggerate the benefit" idea. Nice art can't hide a crap concept.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
pitted prunes's picture

awesome retouch and art direction, but the idea is predictable.

pitted prunes
Activity Score 216
NicholeP's picture

nicely executed. boring idea.

NicholeP
Activity Score 115
STRTLRS's picture

And the product looks like... oh well. No URL either? Pass.

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

STRTLRS's picture

And the product looks like... oh well. No URL either? Pass.

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

advertising ninja's picture

this is very beautiful advertising.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
Jayanarashintha's picture

i realy apriciate this idea wooow coool work.

Jayanarashintha
Activity Score 59
Art Director at RAPP Middle East
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