Description
Print advertisement created by Y&R, United Kingdom for Land Rover, within the category: Electronics, Technology.
The Land Rover S1 Phone Incredibly tough
Global Creative Director: Graham Lang
Regional Executive Creative Director: Guillermo Vega
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Daniel de León
Art Directors: Christian Sánchez, Mirko Cuculiza
Retoucher: Salamanca
Account Manager: Glynn Euston
Highest Rated
And the product looks like... oh well. No URL either? Pass.
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I think, therefore... yeah.
The image carries the day here but a payoff from the copy would have been nice.
Very boring. Creative team must be like "oke let's show it's so though, you can, ehm, well, put all sorts of things on it!"
I really don´t think its intended to be as litteral as u put it. What lies on top are not particularly the weights of the objects per sé, but the experiences you go through with ur phone, and thus its resistance to it. But I do agree that this perecise one does lead u to what u say.
Beautiful retouching, impecable job in that sense, way over the concept itself, but the visual reminds me WWF (though this one is far better done)
GiBo
hats off to Ricardo Salamanca for the beautiful Photo-chop skills
Absolutely.
Y&R Lima keeps getting better and better!
This, now this is what Bau tossed off the back deck of the Haus before he had company over. How can you quibble with an image this DeMille? Superbly realized horror vacui. A bit beyond worry over weak headlines or dubious concept. It's a thang.
That's it.
nice art, nothing else
hats off to the person who executed this.. I will definitely want to do something like this.
The art is way too good for the boring idea.
same concept but extra stuff above the elephants nothing new :)
really funny comment, hopefully not serious.
Everyone's already said what I want to say about the idea - big up for the illustration though!
Whatever you said, it was very loud. Well done.
shahid
The idea is nice, but for me it has one BIG problem.
If this is the first Land Rover phone in history, as a costumer, I would like to see it.
And I don't.
It's just a little element ar the bottom of the page.
Would have been more believable if they'd parked an actual Land Rover on top of a phone and taken a photo. This is just a dumb "let's exaggerate the benefit" idea. Nice art can't hide a crap concept.
And the product looks like... oh well. No URL either? Pass.
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I think, therefore... yeah.
And the product looks like... oh well. No URL either? Pass.
---------------
I think, therefore... yeah.
this is very beautiful advertising.
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