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Rock climbing

Campaign
Agency Network: 
Published/Aired: 
April 2011
Land Rover:  Rock climbing

Description

Print advertisement created by Y&R, United Kingdom for Land Rover, within the category: Automotive.

Caption

Freelander 2
Now under 160g/km. The adventurous businessman is back.

Advertising Agency: RKCR/Y&R, UK
Executive Creative Director: Mark Roalfe
Copywriter: Phil Forster
Art Director: Tim Brookes
Photographer: Andy Green
Typographer: Lee Aldridge
Production: Ali Power
Account Director: Glynn Euston
Account Manager: Simone Raspagni
National Communications Manager: Les Knight
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Highest Rated

sirvan's picture

Totally agree.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

morse's picture

Not sure why those objects are so colorful, but I like the campaign overall.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture

I think there's just some missing link here - the flick between "adventurous" and that climbing wall and the actual car is too big.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
sirvan's picture

Totally agree.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

shah wali jan's picture

yes i agree with Morse over all the campaign is good

shah wali jan
Activity Score 257
Graphic Designer at coffee communication
observant vicky's picture

yeah campaign is good but the rock climbing wall needs a good art direction...

observant vicky
Activity Score 194
Copywriter
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