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Pool

Campaign
Agency Network: 
Published/Aired: 
September 2009
Land Rover:  Pool

Description

Print advertisement created by Y&R, United Kingdom for Land Rover, within the category: Automotive.

Caption

The New 2010 Discovery4 – Why get a car when you can get a Land Rover.

Advertising Agency: RKCR/Y&R, London, UK
Creative Director: Graham Lang
Art Director: Tim Brookes
Copywriter: Phil Forster
Photographer: Andy Glass
Typographer: Lee Aldridge
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Adaddicted's picture

Lazy art. I think the image reflected on the car is wrong.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

atb2005's picture

I've never liked Land Rover campaigns. I find most of them prosaic. This one is ok; like the photography and post production. The drop down menu is a tad annoying, but at least the product benefit(s) is(are) implied.

atb2005
Activity Score 13557
shortafella's picture

this is london? looks more like bering sea

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

shortafella's picture

this is london? looks more like bering sea

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

vyshnav's picture

This is complete nonsense! how can someone even think of approving stuff like this???? The Art is sad, the copy is bad, the entire concept is is trash. Personally, i think all these ad's will gladly do the inverse of what they were supposed to achieve!

vyshnav
Activity Score 32
Copywriter at Mudra, Bangalore
adlogic.india's picture

What happen to Agency??? come on... think more!!!

adlogic.india
Activity Score 55
Graphic Designer at hyderabad-india
1ce's picture

vyshnav come on now!!!!!!!!! Considering the complete amateur art that comes out of Bangalore at present I am surprised you have the front to comment on anything that is produced in London. You guys have a few years yet before you catch up!!!!!

1ce
Activity Score 2
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