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Play, 3

Campaign
Agency Network: 
Published/Aired: 
July 2009
Land Rover:  Play, 3

Description

Print advertisement created by Y&R, United Kingdom for Land Rover, within the category: Automotive.

Caption

Discovery Commercial makes work play.

Advertising Agency: Rainey Kelly Campbell Roalfe/Y&R, London, UK
Executive Creative Director: Mark Roalfe
Copywriter: Mike Boles
Advertiser's Supervisor: Cathy Powell
Planner: Angie Ma
Account Manager: Lucy Harries
Art Director: Jerry Hollens
Photographer: Nadav Kander
Typographer: Lee Aldridge
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saima's picture

移轴摄影

saima
Activity Score 24
Guest's picture

Typographer? nice shots though!

Guest
Brainsugar's picture

This kind of ad should not have won a prize. It's nice, but done. It's not new, so no prize.

http://www.coloribus.com/adsarchive/search/?q=miniature+world&st=manua...

Brainsugar
Activity Score 1631
Copywriter
Brainsugar's picture

Is there a bug? I don't see my comments?

Brainsugar
Activity Score 1631
Copywriter
ivan's picture

Yes, there was a bug for a few hours. No data is lost, just the display of comments was temporarily disabled. It's back to normal now. Sorry!

ivan
Creative Director at Ads of the World
Brainsugar's picture

;-)

Brainsugar
Activity Score 1631
Copywriter
bknowlden's picture

I love these ads, but a typographer credit?

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

everartz's picture

can somebody help? i dont get it :D

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

tilt-shift photography makes a real work scene have a short depth of field like it was shot on a macro lens.

Guest
Guest's picture

A macro lens won't give you this effect. I think you mean a tilt-shift lens so it looks like a miniature.

Guest
tirthomitro's picture

yo! kewl stuff

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Is this a shot of a miniature model and the rover comped in?

Guest
Guest's picture

No, that's the technique. It's all real but photographed with an incredibly short depth of field and other tricks to make the real seem like toy. It sounds pointless but looks cool.

Guest
Jesterbrand's picture

The technique is called "Tilt Shift" photography. It's pretty fun to do!

As for the guy with the "it's been done before" link; yeah, it's not new, but I think this series uses it in an interesting and creative way. Despite our best efforts, everything has been done before... most likely by the Simpsons... but at least our responsibility as artists is to present it in a way that doesn't seem like a rehashed copy.

Ps... great typography there!!! >)

Jesterbrand
Activity Score 142
Creative Director
Chopper's picture

Good if you wonna play.

Chopper
Activity Score 1015
Brent_Blair's picture

Nice shot... Total message unclear

Brent_Blair
Activity Score 75
Copywriter
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