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Piranha

Campaign
Agency Network: 
Published/Aired: 
April 2011
Land Rover:  Piranha

Description

Print advertisement created by Y&R, United Kingdom for Land Rover, within the category: Automotive.

Caption

Freelander 2
Now under 160g/km. The adventurous businessman is back.

Advertising Agency: RKCR/Y&R, UK
Executive Creative Director: Mark Roalfe
Copywriter: Phil Forster
Art Director: Tim Brookes
Photographer: Andy Green
Typographer: Lee Aldridge
Production: Ali Power
Account Director: Glynn Euston
Account Manager: Simone Raspagni
National Communications Manager: Les Knight
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Highest Rated

Boxey's picture

Didn't get it.

Boxey
Activity Score 8879
Melaleuca In-House
talkingisfree's picture

Old and obvious concept and boring art direction

talkingisfree
Activity Score 2712
Art Director
Prof's picture

what is this, is dont even...

Prof
Activity Score 1449
Copywriter |

Quite really.

JeffGreenhouse's picture

Major fail. Why? Because a) very few people actually know what a piranha looks like b) they seem completely harmless when trapped in a water cooler bottle and c) the whole scene is very, very boring.

JeffGreenhouse
Activity Score 310
Rob71's picture

The whole campaign is tired and unadventurous, this is 80s advertising at its best. Shame.

Rob71
Activity Score 419
bakamono's picture

I see a lot of women driving this car...maybe they should check with their marketing dep.

bakamono
Activity Score 1002

because therefore it is

Boxey's picture

Didn't get it.

Boxey
Activity Score 8879
Melaleuca In-House
jagadeesh's picture

do people keep fishes in their drinking water...you know they too will shite..

jagadeesh
Activity Score 743
Lazarus's picture

Not great.

Lazarus
Activity Score 1537
Creative Director
observant vicky's picture

is it adventurous???
well I don't think so...boring...

observant vicky
Activity Score 194
Copywriter
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