Night Eyes, Bush Baby

Campaign
Agency Network: 
Published/Aired: 
May 2012
Land Rover:  Night Eyes, Bush Baby

Description

Print advertisement created by Y&R, South Africa for Land Rover, within the category: Automotive.

Advertising Agency: Y&R, South Africa, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Art Director: Jac Sun
Copywriter: Layla Leiman
Retoucher: Rob Frew
Account manager: Jerome Styer
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khronos's picture

the series definitely got a chuckle!! understated slick...NICE!!

khronos
Activity Score 970
Copywriter
joelapompe's picture

Quite nice, but too close to this (in my opinion) :
http://www.joelapompe.net/2007/10/05/hippos-hip-hip-hippo/

joelapompe
Activity Score 4011
anónimo de la calle's picture

Those ads in your website are the same concept and the same (or very similar) execution.
There are many 4x4 ads comparing their vehicles with wild animals, but in this case, it's very different from the rest.

Sometimes you're right... Not this time.

anónimo de la calle
Activity Score 38
Copywriter |

anónimo de la calle

MindDrift's picture

This is 10 times better than the linked ads.

MindDrift
Activity Score 1154
Art Director
Nike Diesel's picture

So what is the difference between them then, Mr. anónimo de la calle?

Nike Diesel
Activity Score 13478
Art Director
mockingbird's picture

yup the minute i say this one , the hippo ad immediately flashed in my mind. very close to the old campaign.

mockingbird
Activity Score 232
abake's picture

Love this campaign! As khronos said, understated and slick. Great work!

abake
Activity Score 1214
RMG Connect Colombia
gonndo's picture

Now I got it!!!. Cool graphics and great idea, but I still believe that Land Rover Should create a new concept...

gonndo
Activity Score 1070
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

kleenex's picture

not really feeling it.

kleenex
Activity Score 57557
Web Designer/Developer
Guillermo Meza's picture

Good!

Guillermo Meza
Activity Score 167
Photographer at freelance
Agencia Marketing Online's picture

Well done!

Agencia Marketi...
Activity Score 210
Creative Director at MadConversion |

http://madconversion.es

danielchapman's picture

fun execution. I think it could be stronger though with a tag line that closes the loop a little. Right now youre left wondering what the message is a bit... and the artwork itself is the idea.... If you could use this fun execution to deliver a strong brand proposition that makes sense, it will only amplify the 'cleverness' imo.

" Look closer. [Land Rover] "

danielchapman
Activity Score 286
danielchapman's picture

also, the lose the purple :)

danielchapman
Activity Score 286
niceidea's picture

Nice

niceidea
Activity Score 123
Art Director at Bangalore
angeyates's picture

good..though similar to the hippo one..

angeyates
Activity Score 123
Graphic Designer at Madison Communications Pvt. Ltd.
monte kelos's picture

good.

monte kelos
Activity Score 205
Art Director
Fernando Fernandes's picture

Que bela DA e que bela idéia geral!

Fernando Fernandes
Activity Score 1410
Creative Director at Criative Director \TBWA Bolívia
rintintintin's picture

ok

rintintintin
Activity Score 39
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