Mechanic

Agency Network: 
Published/Aired: 
August 2010
Land Rover:  Mechanic
Land Rover Print Ad -  Mechanic

Description

Print advertisement created by Filadelfia, Brazil for Land Rover, within the category: Automotive.

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Marcio Doti
Copywriter: Leandro Neves
Photographer: Fernando Martins
Digital retouching: Aderson Fagundes
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jackmancer2017's picture

I don't really get it. Is that some sort of cleaning towel? And his hands dirty and his cloths not? Hmm.

jackmancer2017
atb2005's picture

Interpretations below make sense. Still, ad is neither competitive nor particularly original. Another prosaic ad from LandRover.

atb2005
Activity Score 13547
Guest's picture

Instead of oil, its dirt, mud and earth.

Because land rovers go everywhere.

And you have to clear away the dirt first.

Right?

Guest
Guest's picture

I think it means that Land Rover mechanics always get their hand dirty.

Guest
Guest's picture

i like the idea, but the towel in his hands look a little bit crasy.

@ jackmancer: "And his hands dirty and his cloths not?" come on... dont think too much - the hands must go on ;-)

Guest
Roger Keynes's picture

Yeah, we already know that. No real brand insight here.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

Anonymous Author's picture

Looks creepy; a crime has been committed.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Migzter13's picture

hmmm... I think the towel should be simplified. What's that thing made of anyway?!
sheep's wool?!

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture

Great!

Guest
vanMeter's picture

Nice Idea, but....i cant...it works, I guess. Nice brand reinforcement for Land Rover drivers, but attracting a new driver, not really.

vanMeter
Activity Score 80
Creative Director at Naples, Florida. Houston, Texas. Chicago, Illinois. San Juan, Puerto Rico.
Jupiter's picture

clean uniform? too good to be true.

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Guest's picture

Grose

Guest
paumarques's picture

m'agrada! és molt "Land Rover".

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture

i liked it. good insight, great execution. guys keep up the good work. Thumps Up!

Guest
bobby666's picture

i quite like it. good work fellas. keep it up.

bobby666
Activity Score 1462
RMG Connect, India
Spoonfeederxxx's picture

Shit!

There are morons on this site...

Only 1 out of 13 got it right...

That's why the industry is in the state it is in...

Spoonfeederxxx
Activity Score 641
Copywriter
cef's picture

its a nice idea, however it means: Mud, breaks Land Rover?
There should be something else in the ad which shows its not a mechanic problem but its routine control...

cef
Activity Score 547
Copywriter
Guest's picture

I think the problem is the mud and dirt isn't clear enough. I doesn't stand out that much from his skin.

Guest
Guest's picture

ARE YOU SERIOUS?! None of you find the classical painting in all of this?! I'm 16 and I see the Hand of God in this! Hahaha. It's an ancient Michaelangelo Painting. I hate you for your ignorancy. Go look and see the relevance. http://img466.imageshack.us/img466/7536/michelangelocreationio5.jpg

Guest
Guest's picture

Ok, your not 16, and u are from the agency Mr guest.
And if it is la creation of michael ang. it means nothing.
Bad concept it has nothing to do with the common sense.

Guest
m.guney's picture

old but clever.

m.guney
Activity Score 67
Copywriter
Cheerriiee's picture

disgusting!

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

why is the mud in his hands pretty dry?

Guest
Guest's picture

I got the "hand of God" thing from the start but still not sure of the message. A mechanic in the ad gives me the idea that your truck died and this guy brought it back to life.

Guest
Guest's picture

simplesmente d mais

muito d+

Guest
mikek2's picture

Looks like he tried to fix his land rover after it broke down 100 feet from the dealership....

mikek2
Activity Score 28
Creative Director
Guest's picture

I think the guy is Australian.. That's no cloth I've ever seen..

Guest
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