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Agency Network: 
Published/Aired: 
January 2013
Land Rover:  Map
Land Rover Print Ad -  Map

Description

Print advertisement created by Y&R, United Kingdom for Land Rover, within the category: Automotive.

Caption

70% of the world is covered by water. The rest is covered by Defender.

Advertising Agency: RKCR/Y&R, London, United Kingdom
International Creative Director: Brian Fraser
Copywriter: Phil Forster
Art Directors: Tim Brookes, Lee Aldridge
Planner: David Murray
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Andrej Troha's picture

Really? In 2013?!
Plus: you suck at geogaphy. Ask me about Italy.

Andrej Troha
Activity Score 613
Daland's picture

Well. Love the pay-off ".. the rest is covered by Defender" Really powerful.
But.. I don't think this would really work as print or bilboards.
Maybe if you would buy two pages in a magazine but I still think they could have created a more powerful image.

Daland
Activity Score 140
Reclame, Marketing & Communicatie at Hogeschool van Amsterdam
tazyboy's picture

Nah

tazyboy
Activity Score 777
Art Director
Siddarth Basavaraj's picture

Copy rocks. Good ad.

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

TimTix's picture

Italy didn't fit into a Defender shape, Klicaj.

(And if I am really the first to see that this map is built out of Defender shapes, that tells a lot about this ad. Though I like the line, too.)

TimTix
Activity Score 78
donau's picture

Wear Timberland drive Landrover and you cover 100% of the world.

donau
Activity Score 104
Copywriter |

donau

ItMatters's picture

The Defender shape is really really really subtle.

ItMatters
Activity Score 2167
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