Agency Network: 
January 2013
Land Rover:  Map
Land Rover Print Ad -  Map


Print advertisement created by Y&R, United Kingdom for Land Rover, within the category: Automotive.


70% of the world is covered by water. The rest is covered by Defender.

Advertising Agency: RKCR/Y&R, London, United Kingdom
International Creative Director: Brian Fraser
Copywriter: Phil Forster
Art Directors: Tim Brookes, Lee Aldridge
Planner: David Murray
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Andrej Troha's picture

Really? In 2013?!
Plus: you suck at geogaphy. Ask me about Italy.

Andrej Troha
Activity Score 605
Daland's picture

Well. Love the pay-off ".. the rest is covered by Defender" Really powerful.
But.. I don't think this would really work as print or bilboards.
Maybe if you would buy two pages in a magazine but I still think they could have created a more powerful image.

Activity Score 136
Reclame, Marketing & Communicatie at Hogeschool van Amsterdam
tazyboy's picture


Activity Score 753
Art Director
Siddarth Basavaraj's picture

Copy rocks. Good ad.

Siddarth Basavaraj
Activity Score 1665
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

TimTix's picture

Italy didn't fit into a Defender shape, Klicaj.

(And if I am really the first to see that this map is built out of Defender shapes, that tells a lot about this ad. Though I like the line, too.)

Activity Score 74
donau's picture

Wear Timberland drive Landrover and you cover 100% of the world.

Activity Score 90
Copywriter |


ItMatters's picture

The Defender shape is really really really subtle.

Activity Score 2137
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