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Gorilla

Agency Network: 
Published/Aired: 
January 2010
Like
17
Views
15534
Land Rover:  Gorilla
Land Rover Print Ad -  Gorilla

Description

Print advertisement created by Y&R, Italy for Land Rover, within the category: Automotive.

Advertising Agency: Y&R Italy
Creative Director: Vicky Gitto
Art Director: Cristian Comand
Copywriter: Vicky Gitto
Photographer: FM Photographers
Group Client Director: Marco Ruggeri
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atb2005's picture

Land Rover: when it comes to advertising, learn from Volkswagen. I get the idea here; just don't find it particularly funny.

atb2005
Activity Score 13557
LeeHarvey's picture

Ah, here you are again. The ad is funny, not hilarious. Agree on Volkswagen, they're #1 when it comes to advertising.

LeeHarvey
Activity Score 3045
Creative Director
atb2005's picture

The use of gorillas or monkeys as funny "objects" in advertising is old and trite. I also think that most of these recent Land Rover images (ads) are a trifle silly. I would assume that Land Rover's target audience is mostly men, aged 35 and above, who make at least $100K. Would they appreciate this type of "humorous" advertising? I'm not so sure. Reminds me of Peugeot's Service 5+ campaign, equally silly.
http://adsoftheworld.com/media/print/peugeot_lazy_hippo

atb2005
Activity Score 13557
LeeHarvey's picture

As you can see I commented on that one too. I didn't get it either.

LeeHarvey
Activity Score 3045
Creative Director
GinGin's picture

ahahahahahhahaahahhahahhaha. I like it, ahjahahahahahahahahahahah.

GinGin
Activity Score 25
Marv's picture

Are you from Italy?

Marv
Activity Score 53
Art Director
royschellekens's picture

I bet he works at Y&R!!!

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

mikeelrapido's picture

:)

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
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mosho's picture

who gave him the key ??

mosho
Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy
www.sketchescs.com

dreadboy's picture

a monkey driving the car, from another Ad :))

I find the ad amusing and pretty, but that's about it

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

shitmonk's picture

good imaginary content, could fix a lot of history behind this, superb for movie story with this being the final + packshot.

shitmonk
Activity Score 465
Brain-Art's picture

Like it

Brain-Art
Activity Score 1101
Graphic Designer
Marlus Lau's picture

Nice idea...but a bad execution. The monkey's picture is dramatic, the hand's is not. And there is a light on the right part of the bananas I think it's not possible to be there.

In my opinion, it's easy to see it's fake.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Oso89's picture

Great concept, but the key camouflages whit the skin of the gorila. Maybe thats the only "but" haha

Oso89
Activity Score 73
raulbanderas's picture

i like it

raulbanderas
Activity Score 357
Adaddicted's picture

Go beyond a banana peel...

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

alexander_bickov's picture

LOL, Lovely idea

alexander_bickov
Activity Score 3281
jorj's picture

Done before... where are u joe?

jorj
Activity Score 638
Art Director at Senior Art Director
perromalo's picture

Boring

perromalo
Activity Score 429
Creative Director at Mateo&co
Oussama Black Knight's picture

DONE done

Oussama Black Knight
Activity Score 98
Casablanca |

Inspiration exists, but it has to find us working

thedesignaddict's picture

No need for the keys.

thedesignaddict
Activity Score 5403
Art Director at Freelance
satrianee's picture

without the keys it's totally a different story... Here the driver is not enjoying himself feeding the prince kong. He is just trying to get his keys back.

satrianee
Activity Score 3748
thedesignaddict's picture

So, are you saying you prefer it with the keys - or without?

thedesignaddict
Activity Score 5403
Art Director at Freelance
silvi's picture

basic idea. sorry

silvi
Activity Score 4172
Copywriter
pepsiice's picture

I've seen this one before. I just can't remember where.

pepsiice
Activity Score 253
Graphic Designer
Spoonfeederxxx's picture

Let me guess...

The ape was tired of playing his drums and decided to steal a car instead...

Spoonfeederxxx
Activity Score 641
Copywriter
in the name of ad's picture

yes, remind me of a pepsi ad too... but the art direction is far better on the pepsi one.

in the name of ad
Activity Score 456
copywriter
aaaron's picture

Yes, it looks like PEPSI!

aaaron
Activity Score 103
Art Director
matrix4u's picture

good!!! it shows that the Landrover can go easily in the jungle and the gorilla can take the keys equally easily...i wish the Keys were made more prominent, something like bananas.......

matrix4u
Activity Score 19
smartbox's picture

I need a Pepsi

smartbox
Activity Score 177
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