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Goggles

Campaign
Agency Network: 
Published/Aired: 
April 2010
Land Rover:  Goggles

Description

Print advertisement created by Y&R, United Kingdom for Land Rover, within the category: Automotive.

Caption

Discovery 4

Advertising Agency: RKCR/Y&R, London, UK
Creative Directors: Mark Roalfe, Graham Lang
Art Director: Tim Brookes
Copywriter: Phil Forster
Photographer: Andy Green
Typographer: Lee Aldridge
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Highest Rated

atb2005's picture

The similarity you are referring to is just a visual effect intended to give this otherwise boring ad some pizazz. I am not excited about Land Rover advertising in general.

atb2005
Activity Score 13557
Guest's picture

very good~

Guest
kalpesh78's picture

nice and simple

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

wahdeepak's picture

Love it...

wahdeepak
Activity Score 8
Copywriter at McCann Erickson, India
Adaddicted's picture

this is different compared to the other.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

thedesignaddict's picture

So, this is the ad that ran, and the other 3 are the ones the client killed, right?

thedesignaddict
Activity Score 5403
Art Director at Freelance
Guest's picture

nice one

Guest
dlue's picture

awesome....

dlue
Activity Score 342

cheers,
dlue

atb2005's picture

Beautiful photography and post production; ok concept.

atb2005
Activity Score 13557
Corbeen's picture

whats the concept?

Corbeen
Activity Score 1095
AssassinX's picture

I think it's, well I guess it's "Where there is a Landrover, there is a way"... :)

AssassinX
Activity Score 1327
atb2005's picture

Land Rover goes thru different terrains.

atb2005
Activity Score 13557
Dzsoi's picture

So the setting is the concept itself? Or the similarity of the windshield and the glasses? I can't be so excited about that.

Dzsoi
Activity Score 8611
Copywriter
atb2005's picture

The similarity you are referring to is just a visual effect intended to give this otherwise boring ad some pizazz. I am not excited about Land Rover advertising in general.

atb2005
Activity Score 13557
keithstoeckeler's picture

Says a lot without saying anything at all.

keithstoeckeler
Activity Score 425
alexander_bickov's picture

Not clear

alexander_bickov
Activity Score 3281
Corbeen's picture

thank you alexander ... we were close to this statement, but it was way far to simplify it so good.

Corbeen
Activity Score 1095
whitehotlane's picture

Blinding....
Very clear & simple idea...

whitehotlane
Activity Score 8
Art Director at RKCR/Y&R
Schirone's picture

i don't get it. i'm serious. can someone explayn? i see the similarity between the goggles and the windshiedl...and...so what?

Schirone
Activity Score 98
Art Director at www.aibi.it |

i'm here because i'm procrastinating

Corbeen's picture

oh its easy, u go on a meeting and u first ask ur client how are the kids. Than u make an appointment meeting about some drinking event with lots of girls and after several jokes about life, u open this slide. And u say : u see we want to connect the power of the car with a human power. ofcourse u have to drive them so far away from the question why they are outside of the car, and other similar questions connected to logic , that u might come to this point of the earth like on this pic.. And than u blabber about this for another half hour,try to say that they discover together,or whatever comes on ur mind... And after ur session of poetic motivational speech, client start to beLIEve with u in what u said and nobody thinks about logic anymore. everybody is happy, and somebody even might by the car.

Corbeen
Activity Score 1095
Abrahams's picture

am with atb 2005...Landrover doesnt need ads...n top of it, ads lik these?? I simply am unable to connect those neat n clean goggles with the windsheild of d car...Dont know wat the guys at Y&R thot...may be that the public would be unable to pick the ad and in the process think that it got some real, cut above the rest message hidden underneath... But sorry, its simply pissing!

Abrahams
Activity Score 109
Publicis India
Jason RIeff's picture

Really great work!

Jason RIeff
Activity Score 93
Copywriter at Triple A School of advertising
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