Gas tank

Agency Network: 
April 2011
Land Rover:  Gas tank
Land Rover Print Ad -  Gas tank


Print advertisement created by Y&R, Mexico for Land Rover, within the category: Automotive.

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Ron Burgundy's picture

lol, this is actually true

Ron Burgundy
Activity Score 1630
Art Director at Southern California
sirvan's picture

Hmmm. I'm torn.

On the one hand it's 100% right there with the best Land Rover work. It conveys a sense of "driving to the ends of the earth".

But on the other hand it says that the damned car doesn't get good gas mileage, and that you will be STRANDED in wild, and possibly dangerous places.

Hmmm. Torn.

Activity Score 29860


"I love some things, and don't love some other things."

alejorojas's picture


Activity Score 93
Graphic Designer at UPB
abake's picture

So it's a gas-guzzler, is it?

Activity Score 1262
RMG Connect Colombia
Ron Burgundy's picture

when on a trail ride, you tend to bring more than one extra gas tank cuz your usually in low gears....very inefficient ......there has been countless times I have bought or borrowed some off someone else in the caravan....I totally get where you are coming from on the target markets standpoint, but to the 3% of buyers who actually use the rover for whats its for, this is on point

Ron Burgundy
Activity Score 1630
Art Director at Southern California
arke1's picture

haha that was my first thought when looking at it, but you'd be right in thinking that...the v8 landrover's burn through fuel like crazy.

Activity Score 235
Art Director |

Tommy G.'s picture

In that specific ad, it was very important to make the rock real. Not just make a close up of a painted foam piece.

The sand going down is kinda real outside that, this work is not impressive. Keep doing.

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
Bife's picture

this owners dont think n gas

Activity Score 99
Art Director
thedesignaddict's picture

Concept: 10/10
Execution: 4/10

The mountain looks super fake.

Activity Score 5403
Art Director at Freelance
shahidali's picture

I think, its taking too much of creative license. Good artwork though.

Activity Score 4067
Dhaka, Bangladesh |


CriticalVoice's picture

I think the focus could be a little closer upon the man. Apart from that, I find it very funny.

Activity Score 165
ace85le's picture

Didn't like it. Sorry.

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Manoma's picture


(Even not a little car in the pack shot corner ? You re so radical !)

Why so good for me ?
Because that's tell a story, and à long funny story, on only one image.

Activity Score 1108
dominatrix's picture

Great print! i like it soo much.. congrats!

Activity Score 19
AminaMedick's picture

Really great print. Love it. Love land rover.

Activity Score 2

Hello. Amina my dog blog

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