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Construction

Campaign
Agency Network: 
Published/Aired: 
January 2011
Land Rover:  Construction

Description

Print advertisement created by Y&R, United Kingdom for Land Rover, within the category: Electronics, Technology.

Caption

The Land Rover S1 Phone Incredibly tough

Advertising Agency: Y&R Lima, RKCR/Y&R, London, UK
Global Creative Director: Graham Lang
Regional Executive Creative Director: Guillermo Vega
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Daniel de León
Art Directors: Christian Sánchez, Mirko Cuculiza
Retoucher: Salamanca
Account Manager: Glynn Euston
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Highest Rated

Glut's picture

Gorgeous art! the idea.....

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Billoughsby's picture

Whether they should have or not, this is done very nicely.

Billoughsby
Activity Score 5154
Art Director |

That's it.

manumartin5's picture

masterpiece execution.

manumartin5
Activity Score 1194
Art Director at Infinity Advertising Services Pvt. ltd.
kalpesh78's picture

beautiful execution. Hate the land rover template.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

kalpesh78's picture

beautiful execution. Hate the land rover template.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

sintra's picture

great execution

sintra
Activity Score 699
Administrative
luispiter's picture

wow... i like it

luispiter
Activity Score 2756
comunication
Glut's picture

Gorgeous art! the idea.....

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
ad shark's picture

I can't even see if the screen has colors or if it's just blue.
Sorry, but in any launch in advertising history, you need to show the product.

ad shark
Activity Score 186
gioborde's picture

Don´t agree. It depends on what aspect of your product is your proposing (USP). Land rover phones are not meant to stand out by its physical traits but by its resistance as shown above. THis is a clear benefit for this type of product. THis is not an Iphone.

gioborde
Activity Score 1385
Art Director at LEO BURNETT |

GiBo

va3efi's picture

Art work is amazing, idea not so much...

va3efi
Activity Score 21
Other
Model79's picture

Love execution! about the idea i think literal people wont like it (like everyone leaving comments) but if you look at it twice is awesome!

Model79
Activity Score 36
Art Director at Y&R
Model79's picture

Love execution! about the idea i think literal people wont like it (like everyone leaving comments) but if you look at it twice is awesome!

Model79
Activity Score 36
Art Director at Y&R
maximvg's picture

Like this. Beautiful execution and people who executed this idea.

maximvg
Activity Score 156
Art Director
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