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Agency Network: 
Published/Aired: 
March 2008
Land Rover:  Collar
Land Rover Print Ad -  Collar

Description

Print advertisement created by Y&R, United Kingdom for Land Rover, within the category: Automotive.

Advertising Agency: Rainey Kelly Campbell Roalfe Y&R, London, UK
Creative Director: Mark Roafle
Art Directors / Copywriters: Dan Hubert, Amber Casey
Photographer: Dimitri Daniloff
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Highest Rated

EGGO's picture

Where's the story? So what that the collar has that?

I swear to god if it's because you came to using a "guard dog" for "Defender"...

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

Jet Propulsion Lab's picture

A mind-numbingly boring visual wordplay. There's no real insight into the category or the vehicle whatsoever.
Good thing it wasn't named Land Rover Fetcher.
"Go get it boy! Good puppyyyyyyyyyy!! Now, roll over." (Get it? Roll over? The SUV? Ahh, why do I always try so hard...)

Jet Propulsion Lab
Activity Score 10679
Copywriter
jimkuz's picture

What is the Land Rover a defender of?

jimkuz
Activity Score 412
Graphic Designer at Freelance
Jet Propulsion Lab's picture

That question might sound sooooooo stupid at the dealership, but right now, it is sooooooo appropriate!

Jet Propulsion Lab
Activity Score 10679
Copywriter
bknowlden's picture

lame.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

EGGO's picture

Where's the story? So what that the collar has that?

I swear to god if it's because you came to using a "guard dog" for "Defender"...

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

issue23's picture

Smacks of 'university project'.

issue23
Activity Score 12
And Partners
everartz's picture

this ad is what we dont wanna see from the UK advertising quality... in other words, LAME!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

wcassal's picture

Fantastic ad.
Saying nothing but everything!
I really don´t agree it´s a bad one. I really liked
__
Wagner

wcassal
Activity Score 32
Adv. Pref. Mun. Esteio / Unisinos
iT-iS-i's picture

no...

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

All ears's picture

I quite like it as well.

All ears
Activity Score 233
Copywriter, London
cmart7327's picture

WOW, that is bad. Visual for the sake of a visual. No product benefit, no point. Forced.

cmart7327
Activity Score 36
Art Director
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