Agency Network: 
Published/Aired: 
August 2010
Land Rover:  Bag

Description

Land Rover’s range of outdoor clothing and camping gear is promoted in this print advertising campaign from United Arab Emirates, one of the campaigns shortlisted in the 2009 Dubai Lynx Awards in print and outdoor categories. Models wearing Land Rover hiking, camping and trail gear stand plastered in mud, carrying a pair of binoculars, a bag and flask, and a rope.

Print advertisement created by Y&R, United Arab Emirates for Land Rover, within the category: Personal Accessories.

Advertising Agency: Y&R, Dubai, UAE
Executive Creative Director: Shahir Ahmed
Creative Director: Komal Bedi Sohal
Photographer: Tejal Patni
Illustrator: Jomy Varghese
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Highest Rated

Billoughsby's picture

I kinda like this series, at least until somebody comes along and says "done, done, done" and proves it with a link. It's been known to happen.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Billoughsby's picture

I kinda like this series, at least until somebody comes along and says "done, done, done" and proves it with a link. It's been known to happen.

Billoughsby
Activity Score 5154
Art Director |

That's it.

atb2005's picture

I don't like it. It's original, but can you really see the clothes or gear?? That said, I didn't know Land Rover had a clothing line...

atb2005
Activity Score 13547
j2mango's picture

totally agree

j2mango
Activity Score 534
Other
Guest's picture

its seems like concept copied frm Nike...

Guest
Guest's picture

bad

Guest
Guest's picture

Land Rover - Ready for any tough situation. Good

Guest
Guest's picture

retouching makes it look fake!

Guest
Wordnerd's picture

looks good, but thats all. pitty

Wordnerd
Activity Score 6690
Copywriter
quokkies's picture

I don't understand the concepts. Don't like it

quokkies
Activity Score 251
Leo Burnett Viet Nam
wkkesling's picture

The first ad in this series had me thinking that the guys land rover got stuck. It makes a little more sense now but I had no idea that Landrover has gear.

wkkesling
Activity Score 97
Graphic Designer at TypeFrag |

www.deisgnminer.com

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Guest's picture

I think the mud needs to be running a bit more.

Guest
remotedt's picture

wait... so this was supposed to tell me that land rover makes clothes... maybe if there was a web address like landrover.com/clothing or something... but just gear???
i immediately assumed gear, as in 1-5th... then didn't really know what to think. still wouldn't have thought of the clothing thing if i didn't read atb2005s comment

remotedt
Activity Score 92
graphic designer
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