Any terrain is a game

Agency Network: 
May 2009
Land Rover:  Any terrain is a game
Land Rover Print Ad -  Any terrain is a game


Print advertisement created by d4, Guatemala for Land Rover, within the category: Automotive.

Advertising Agency: d4 comunicaciones Guatemala
Creative Directors: Diego Castillo, Erwin Farfán
Art Directors: Maido Roca
Copywriter: Maido Roca
Designer: Maido Roca
Photographers: Maido Roca
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Jesterbrand's picture

Absolutely love it!

Activity Score 142
Creative Director
jai hind's picture


jai hind
Activity Score 356
Art Director |

jai hind
art director

alexander_bickov's picture

Good work

Activity Score 3281
playa's picture

cool idea, but still looks like a layout?

Activity Score 80
Art Director at Art Direction |


salamandos's picture

old idea.

Activity Score 1947
Art Director
TRICKY's picture

the idea is kinda odd i mean i am supposed to be "free (go beyond ) driving a landrover" but the visual suggests the landrover guided by a slot in the track on which it runs.

Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

BWeesper's picture


Activity Score 47
Prof's picture

i agree 100%

but then i took the finger out of my butt...

Activity Score 1449
Copywriter |

Quite really.

RiccardoP's picture

me gusta mucho la realizazion. Lo siento però no ablamos espanol

Activity Score 20626
Creative Director at Creative Director
Guest's picture

in this game the car goes flying over the edge.

Guest's picture

Done by Alfa Romo few ears ago.

Notorious's picture

LOL@few ears

Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Notorious's picture

i think instead, it should read: Land Rover: Any poo is a game

COULDN'T THEY JUST FIND SOME REAL POO INSTEAD! - maybe a real poo would have curb their hunger for art

execution is just terrible

Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Guest's picture

forced, poor logic, and off-target. start over.

Guest's picture

la realización es extraordinaria... muy prolija y bien lograda...
la idea no sólo es vieja sino que no es acorde al tarjet como antes mencionaron...

este es un claro ejemplo de un buen equipo de arte con un vago equipo creativo.
y termina siendo un desperdicio.. ya que esta compleja gráfica termina siendo anecdótica en la mente del consumidor...

Guest's picture

Subite a una Land Rover y me contás cómo te fué??????

JPhilly's picture

They never show the car either. Not that it's necessary to have a product shot in an ad, but I think this layout is set up nicely for one to appear somewhere.

I would suggest it be shown somewhere off the track to show that even this crazy track in the mountains can't hold us.

Activity Score 173
Student- Ohio University |


kitkiritkit's picture

good one.

Activity Score 73
Muh's picture

Old idea, average execution

Activity Score 95
Art Director at art director |

Dev Kumar's picture

Yep, I agree with you. I'd say it's a below average execution though. This track looks good enough for F1 racing. How on earth did Land Rover agree to something which is nowhere near what they've been saying about their tough terrain vehicle?

Dev Kumar
Activity Score 834
Copywriter at Mumbai
joelapompe's picture

Audi and Subaru already used these Scalectrix circuits to advertize their cars... very old idea...

Activity Score 4015
Andrey Vaslit's picture

I played with one of those:P
what a shit of game>.> xD

Andrey Vaslit
Activity Score 210
Guest's picture

agreed, old idea, nice graphics, not perfect, but pretty nice,l and to everyone who says " how could the rover dudes do that", I will introduce you to a concept called "trucho" ;-), oftenly leaded by misscarried new creative directors trying to get attention and some art director who did a hell of a work with the 3 hours left he had to make it through. This work's only objective is to draw some market client's attention to stay over and sleep with the agency. Nothing new under the sun.

Fuck the copywriter though.

Notorious's picture

LOL@ We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Guest's picture

mmmm que interesante ver los creditos

Guest's picture

I feel the ad is wrong coz Land Rover is an all Terrain surface SUV. In this creative the only surface available to drive on is the track and thats too smooth .I mean i could cycle on it without bothering if my shock absorbers were working . Yure eye goes immediately to the track and thats just the opposite terrain for this this vehicle. Not impressive at all. However i feel it wouldve kicked off had the terrains be switched around. Have the rough road on the track and the smooth mountain surfaces.

Jon-Paul Mountford's picture

AAwwwrgggg....the exicution...why-oh-why.

Surely this can't have passed the QC test on the way out the door.
The idea is an old one, but it could have at least been a visually interesting piece.
It's one of those close, but no cigar for this one.

Jon-Paul Mountford
Activity Score 890
Photographer |

Guest's picture

Agradezco los comentarios las criticas nos ayudan a mejorar

Maido Roca D4 comunicaciones

she_kai's picture

old concept

Activity Score 221
Copywriter at TBWA
Guest's picture

lastimosamente el concepto ya esta mas que quemado, es interesante cuando uno encuentra nuevos caminos y si lo mezclas con una buena direccion como esta, logras algo genial.... nuevos caminos es la tendencia

Guest's picture

i like it !! =) good work maido

Guest's picture

like it ! good work maido =)

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