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Road

Agency Network: 
Published/Aired: 
September 2009
Like
26
Views
9886
Lancia:  Road
Lancia Print Ad -  Road

Description

Print advertisement created by Armando Testa, Italy for Lancia, within the category: Automotive.

Caption

Lancia. Action, Emotion.
Lancia And Great Movies, Stars In Venice.

Advertising Agency: Armando Testa, Turin, Italy
Creative Directors: Raffaele Balducci, Dario Digeronimo
Art Director: Dario D'angelo
Copywriter: Elisa Infante
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Highest Rated

A stranger abroad's picture

I like the visual. Why not lights, camera, Lancia for the headline?

A stranger abroad
Activity Score 427
Copywriter at Singapore
RAM KATE's picture

Probably this maybe the best concept of an ad of an Automobile Company with a tie up with the Movie industry with the background of Venice. A good take of The Zebra crossing (automotive) and the clap board.(Movie). Excellent

RAM KATE
Activity Score 763
Copywriter at Marketing |

RAM KATE

mikeelrapido's picture

Good idea, but I think that not to many people will get it..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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adsreal's picture

good idea, nice art, dreamy....

adsreal
Activity Score 4
sirvan's picture

Like the visual. Copy could've tied in better, while remaining subtle.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

funnylee's picture

Smart and elegant way of summarizing concepts

funnylee
Activity Score 2
Guest's picture

Nice but...how many people will understand it?

Guest
kurtberengeiger's picture

For an automotive sponsorship advert, this is very nice. And I'm sure the the claim and logos will explain it to the incredibly dense.

kurtberengeiger
Activity Score 7327
Copywriter
alexander_bickov's picture

Nice execution

alexander_bickov
Activity Score 3281
A stranger abroad's picture

I like the visual. Why not lights, camera, Lancia for the headline?

A stranger abroad
Activity Score 427
Copywriter at Singapore
Guest's picture

It's just arranging and packaging different elements that people associate with movies and cars. But there's no big idea, sorry guys...

Guest
Guest's picture

Stop... saying stupid things... it's good print.

Guest
adsreal's picture

Stop.... saying st***d things... it's nice print.

adsreal
Activity Score 4
Guest's picture

yeahhhh, nice.....

Guest
Guest's picture

like this.

Guest
bvital's picture

i dont c the wow factor........still i like the idea

bvital
Activity Score 198
Art Director at employed |

bvital
http://be.net/javednz

Guest's picture

art direction della madonnina!

Guest
Guest's picture

gran dirección de arte! congrats!

Guest
dreamer_'s picture

excellent art direction!!!

and a great idea too.. congrats!

dreamer_
Activity Score 161
Art Director at UADE
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