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Drivers

Agency Network: 
Published/Aired: 
October 2009
Lancia Print Ad -  Drivers

Description

Print advertisement created by Marcel, France for Lancia, within the category: Automotive.

Caption

New Musa GPL
More than 1200km on a full tank

Advertising Agency: Marcel, Paris, France
Creative Directors: Anne de Maupeou, Frederic Temin
Art Director: Youri Guerassimov
Copywriter: Gaëtan du Peloux
Photographer: Ebo Fraterman
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iswanda82's picture

i thought it was for speed...... for fuel efficiency it think it doesn't work.... but it's okay, i never won any cannes anyway.... :)

iswanda82
Activity Score 344
Art Director
Sydney based jake's picture

subtle and effective too, Tho the colour scheme makes 1200km on one tank look like a dull and boring thing. Get excited...

Sydney based jake
Activity Score 115
Graphic Designer at Creative Living Media
alexander_bickov's picture

Nice idea

alexander_bickov
Activity Score 3279
jackmancer2017's picture

I really had to think hard what those two guys where doing there, where they your personal drivers?? But I suppose they're pilot and co-pilot. Didn't really convince me but maybe it's just because I just woke up ;p

jackmancer2017
Guest's picture

I don't understand, is it possible to have more explication ?

Guest
kurtberengeiger's picture

I guess I need to drink more coffee, because I just don't get it...

kurtberengeiger
Activity Score 7323
Copywriter
Guest's picture

having an idea is one thing. Find the best way to express it is another.
Two personnal drivers (for those who didn't get it/if i get it wright) is an idea, the ad isn't a strong expression of it.
Find time for better visuals that still allow you to show the car and maybe...

Guest
Juan Cabral's picture

Nice joke.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

talkingisfree's picture

not good not bad.

talkingisfree
Activity Score 2712
Art Director
gravity's picture

not exactly making the point but nice idea anyway.

what disturbed me is, a lancia, looking like a sports car with a sunroof, doesn't seem to fit the private driver concept.

gravity
Activity Score 181
Art Director at Sistemsensin
royschellekens's picture

I am really confused too! Are these two pilots who think it now is better to take the car in stead of the plane? Or two personal drivers because one can't drive 1200 km all by himself????

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Guest's picture

It goes so far that the drivers have to swap over.

Guest
Guest's picture

Something wrong with this work...must go back to brainstorming and get something better.

Guest
everartz's picture

it took me a while to get it.. but still its not that impressive..

everartz
Activity Score 7613
Art Director |

| everartz |

Zuluzebracrossing's picture

Scoolish.

Zuluzebracrossing
Activity Score 16
yctham's picture

Not hard to understand indeed. It means need 2 drivers to finish off the full-tank journey. =)

yctham
Activity Score 178
Planner at Limkokwing University of Creative Technology
dievill's picture

Nice!!! but with speed it would be better!!!

dievill
Activity Score 153
Creative Director at BBDO ECUADOR |

http://www.behance.net/diegovillalba

Guest's picture

not impressive at all ! school work

Guest
Guest's picture

they are pilots, because usually only pilots have to do such dintances as 1200 (or more) km on one tank/ quite ok but not a blockbuster 7/10

Guest
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