Cinema

Agency Network: 
Published/Aired: 
May 2008
Lancia:  Cinema
Lancia Print Ad -  Cinema

Description

Print advertisement created by Armando Testa, Italy for Lancia, within the category: Automotive.

Caption

The most important thing you can learn is to drive, and let yourself be driven.

Advertising Agency: Armando Testa, Turin, Italy
Creative Directors: Michele Mariani, Luca Cortesini, Dario Digeronimo
Art Director: Dario D'Angelo
Copywriter: Gian Armando Testa
Illustrator: D2B
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Highest Rated

goodgod's picture

nice work, above all art.

goodgod
Activity Score 8
art director
sumsum's picture

the line sounds nice but it's meaning is a bit forced. so the art. It's hard to say what was first. the line or the visual... sorry, not good.

sumsum
Activity Score 607
copywriter
theanc's picture

I liked. It's more like concept oriented than an ordinary idea that everybody does that works for any car.
And the art is inspiring.

http://augustocorreia.carbonmade.com

theanc
Activity Score 2778
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Martijn's picture

You have to see the movie to understand this ad well but then it is boring...

Martijn
Activity Score 1876
Copywriter at nurun |

https://twitter.com/Martijndotfr

goodgod's picture

nice work, above all art.

goodgod
Activity Score 8
art director
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