The truth hurts, Gunshot

Agency Network: 
September 2011
Lamborghini:  The truth hurts, Gunshot


Print advertisement created by Philipp und Keuntje, Germany for Lamborghini, within the category: Automotive.


It's not a car, it's a weapon.
Sounds like a gunshoot and feels like one too.
Michael Köckritz, Ramp Magazin
The new Lamborghini Aventador with 700hp
The truth hurts.

Advertising Agency: Philipp und Keuntje GmbH, Hamburg, Germany
Creative Directors: Diether Kerner, Jan Krause
Art Director: Simon Jasper Philipp
Copywriter: Bea Kiwitt
Illustrator: Herr Müller
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morse's picture

These ads look really good!

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Dharmesh aka danny's picture

Hi Morse! This is Dharmesh (Copywriter from India). I have always followed your comments, but today, would like to ask you a question. How come by showing the negative side through an ad the product gets the benefits, like this campaign?

Dharmesh aka danny
Activity Score 334
Copywriter at Post graduation diploma in advertising and public relation. Specialization in copy writing. |

Dharmesh Padia

iambusy's picture

good art...but not convinced with the idea...

Activity Score 2219
Copywriter |


Roger Keynes's picture

Tell it like it is, Lamborghini... Drive fast, die happy! :D

p.s. Does this look like a conceptual layout to anyone else? ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Bianconiglio's picture

A good art direction doesn't make a good AD.

Activity Score 406
andylefty's picture

Don't get the tag line. Great art.

Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
suresh90's picture

Cool Concept and awesome art :)

Activity Score 620
Art Director at visualizer |

Temple's picture

Feel like ghost ads. Lamborghini Aventador has pre-sold something like 2 to 3 years in advance. Btw, "the truth hurts"? Give me a break.

Activity Score 11341
Creative Director
Abhishek Parikh's picture

I am not sure if this will sell the car... but yeah... it will be an wow addition to the portfolio.

Abhishek Parikh
Activity Score 568
Justin Evans's picture

Great concept in this series.. I like how there is an angular quality to the illustrations to mirror the lines of the car. The quotes themselves are powerful enough to carry the ad and yet the ad doesn't rely on them.

Justin Evans
Activity Score 57
Graphic Designer at REAL | E Media
Hadrons's picture

This campaign's target audience: Extremely rich, bored, suicidal, fringe types who will not enjoy their new gadget for long - or maybe I should rephrase it: too bad the heirloom will be a totaled hunk of exotic materials.

Activity Score 6064


vote4pedro's picture

Horrible ad for an amazing car.

Activity Score 4601
Lemonlove's picture

Nice image but just not liking the selling point this ad decided to focus on..."It's a weapon." Not exactly something you would like to promote your car as. This is obviously aiming towards men, so maybe i'm missing something here??

Activity Score 20
kleenex's picture

Bold Art...

Activity Score 58791
Web Designer/Developer
vote4pedro's picture

Not sure why they list a copywriter in the credits when the "headlines" are quotes from automotive magazines. These are typical bad car ads with nice illustrations. Waste of a decent art budget.

Activity Score 4601
JensH's picture

Sorry, these don't do it for me. Looks good, but feels wrong for Lamborghini...

Activity Score 111
bate_palmas's picture

Buy our car or die. I mean, buy our car AND die. I mean...uh...what...?

This is either scam or just a shite concept: Lamborghini = injury and death?

Give me a break

A star for the artwork

Activity Score 1479
MicheleVirgilio's picture

I don't like. Too many people die on the streets everyday. I don't like an ad with a message like this. Bad ad for me.

Activity Score 2617
Billoughsby's picture

Don't know why a single commenter would say how great the illustration are. But when "very stiff sense of anatomy and overworked technique" means great, we'll have a ribbon-winning campaign here.

Activity Score 5160
Art Director |

That's it.

Glut's picture

like art work, but the idea....

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
REC's picture

Speed well sold.

Activity Score 24
Justin Evans's picture

Well said!

Justin Evans
Activity Score 57
Graphic Designer at REAL | E Media
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