Also From This Campaign 4
Description
Print advertisement created by Philipp und Keuntje, Germany for Lamborghini, within the category: Automotive.
It's not a car, it's a weapon.
Sounds like a gunshoot and feels like one too.
Michael Köckritz, Ramp Magazin
The new Lamborghini Aventador with 700hp
The truth hurts.
Creative Directors: Diether Kerner, Jan Krause
Art Director: Simon Jasper Philipp
Copywriter: Bea Kiwitt
Illustrator: Herr Müller
These ads look really good!
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
Hi Morse! This is Dharmesh (Copywriter from India). I have always followed your comments, but today, would like to ask you a question. How come by showing the negative side through an ad the product gets the benefits, like this campaign?
Dharmesh Padia
Tell it like it is, Lamborghini... Drive fast, die happy! :D
p.s. Does this look like a conceptual layout to anyone else? ;)
The Jobless Writer
Will Think for Salary
Don't get the tag line. Great art.
Feel like ghost ads. Lamborghini Aventador has pre-sold something like 2 to 3 years in advance. Btw, "the truth hurts"? Give me a break.
I am not sure if this will sell the car... but yeah... it will be an wow addition to the portfolio.
Great concept in this series.. I like how there is an angular quality to the illustrations to mirror the lines of the car. The quotes themselves are powerful enough to carry the ad and yet the ad doesn't rely on them.
This campaign's target audience: Extremely rich, bored, suicidal, fringe types who will not enjoy their new gadget for long - or maybe I should rephrase it: too bad the heirloom will be a totaled hunk of exotic materials.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Nice image but just not liking the selling point this ad decided to focus on..."It's a weapon." Not exactly something you would like to promote your car as. This is obviously aiming towards men, so maybe i'm missing something here??
Not sure why they list a copywriter in the credits when the "headlines" are quotes from automotive magazines. These are typical bad car ads with nice illustrations. Waste of a decent art budget.
Sorry, these don't do it for me. Looks good, but feels wrong for Lamborghini...
Buy our car or die. I mean, buy our car AND die. I mean...uh...what...?
This is either scam or just a shite concept: Lamborghini = injury and death?
Give me a break
A star for the artwork
I don't like. Too many people die on the streets everyday. I don't like an ad with a message like this. Bad ad for me.
Don't know why a single commenter would say how great the illustration are. But when "very stiff sense of anatomy and overworked technique" means great, we'll have a ribbon-winning campaign here.
That's it.
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