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The truth hurts, Eyeballs

Campaign
Agency Network: 
Published/Aired: 
September 2011

Description

Print advertisement created by Philipp und Keuntje, Germany for Lamborghini, within the category: Automotive.

Caption

It you slam on the brakes at 100km/h, you come to a halt in just 30 meters.
Your eyeballs should then pop back into their sockets.
Ulrich Safferling, Auto-Illustrierte
The new Lamborghini Aventador with 700hp
The truth hurts.

Advertising Agency: Philipp und Keuntje GmbH, Hamburg, Germany
Creative Directors: Diether Kerner, Jan Krause
Art Director: Simon Jasper Philipp
Copywriter: Bea Kiwitt
Illustrator: Herr Müller
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MicheleVirgilio's picture

I don't know!

MicheleVirgilio
Activity Score 2617
jponino's picture

weird the client bought it, cause it seems like the face of a man who just had an accident with this car !

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
andylefty's picture

I kind of like this one.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Hadrons's picture

It seems that this car hurts. period.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

svega's picture

nice art work! but weird

svega
Activity Score 2
Kaifa's picture

Sorry guys but it's perfect for the hypercar lovers: have you ever watched Top Gear? :)

Kaifa
Activity Score 136
Copywriter |

"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

dbor's picture

For greater realism could draw a shit in the pants.

dbor
Activity Score 1455
Hammad S's picture

This is obviously not for the "usual crowd" but for a more intense one. It's to make those "others" jump up and believe they aren't like the rest.

Or it's for the common folk. What I'm getting at is these guys are are showing you the features of the product (obv to avoid the #s) and how amazing they are. In this one it shows the ENORMOUS power of this car. No one is actually going to brake hard while going 100!

Interesting. Great art- it shows the action and adventure and ability of the car....just by having the car standing still! aha

Hammad S
Activity Score 484
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