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The truth hurts, Delirium

Campaign
Agency Network: 
Published/Aired: 
September 2011

Description

Print advertisement created by Philipp und Keuntje, Germany for Lamborghini, within the category: Automotive.

Caption

The acceleration is apocalyptic.
It can deliver pure delirium on demand.
James May, Top Gear
The new Lamborghini Aventador with 700hp
The truth hurts.

Advertising Agency: Philipp und Keuntje GmbH, Hamburg, Germany
Creative Directors: Diether Kerner, Jan Krause
Art Director: Simon Jasper Philipp
Copywriter: Bea Kiwitt
Illustrator: Herr Müller
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Highest Rated

mdb1974's picture

Great set. Not many people by Lambos based on ads but I think this ad hits the target. It's all about stimulation and excitement. The fact that these are media quotes make it more impactful. Lambo did not choose these words, it's how people reacted. Go with it.

mdb1974
Activity Score 411
Art Director
andylefty's picture

Very daring set.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
ashan's picture

Extremely impactful and bold. But, what is the idea ? Truth hurts is not the idea here, since we are showing speed not truth. This particular piece may be one of the weaker ones. Nice art direction and nice copy.

ashan
Activity Score 70
Copywriter at Phoenix Ogilvy |

Whatever you do, work at it with all your heart, as working for the Lord, not for men Colossians 3-23

Hadrons's picture

Nice rt, sick situation.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

whitewhite's picture

I don't understand why people hate this campaign and why this is driving negative comments. Lamborghini is not a brand trying to establish itself. It's a fresh take on 'extreme car' kind of positioning. No one is going to change his/her mind to buy Lamborghini thinking the car will kill them.

whitewhite
Activity Score 251
Copywriter
mdb1974's picture

Great set. Not many people by Lambos based on ads but I think this ad hits the target. It's all about stimulation and excitement. The fact that these are media quotes make it more impactful. Lambo did not choose these words, it's how people reacted. Go with it.

mdb1974
Activity Score 411
Art Director
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