Square

Campaign
Agency Network: 
Published/Aired: 
October 2009
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Lamborghini:  Square

Description

Objective: To develop an image campaign that demonstrates that Lamborghini is as much a part of Italy as pizza, pasta, Vespas and espresso.
Concept: Images showing typically Italian settings. Yet it soon becomes clear that almost everything in the picture has been replaced with Lamborghini components.
Target Group: Fans of the brand and potential Lamborghini customers.

Print advertisement created by Philipp und Keuntje, Germany for Lamborghini, within the category: Automotive.

Caption

A part of Italy.
Every Lamborghini is handmade in Sant'Agata Bolognese.

Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Creative Directors: Diether Kerner, Jo Marie Farwick
Art Director: Kaloyan Yanev
Copywriter: René Ewert
Postproduction: Ansgar Struck
CGI-Artist: Ralf Lechner
Photographer: Jürgen Berderow
Account: Steffen Schwab
Agency Producer: Jörg Nagel
Postproduction: Ansgar Struck, Maud Moerstedt
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Highest Rated

art.vs.commerce's picture

doesn't work for me

art.vs.commerce
Activity Score 562
Art Director
gildaD's picture

seems P.zza Santo Stefano, in Bologna... Good idea, but the visual is too much pumped... any time less is more ;)

gildaD
Activity Score 10
beingofageoldgrace's picture

too slow ad for such a fast car.

beingofageoldgrace
Activity Score 351
art.vs.commerce's picture

doesn't work for me

art.vs.commerce
Activity Score 562
Art Director
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