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Feels italian, The guards

Campaign
Agency Network: 
Published/Aired: 
February 2008
Like
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Views
2229
Lamborghini:  Feels italian, The guards

Description

We experience a Lamborghini in various places around the world – Mexico, the USA, England, etc. But from the driver’s point of view, each of the stereotypical national scenes look pretty Italian. A brand campaign which demonstrates in a surprising manner that Lamborghini is the quintessential Italian sports car manufacturer. After all, the company does have its roots in Sant’ Agata Bologna.

Print advertisement created by Philipp und Keuntje, Germany for Lamborghini, within the category: Automotive.

Caption

Feels italian. Wherever you are.
Lamborghini. Born in Sant' Agata Bolognese.

Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Creative Directors: Diether Kerner, Oliver Ramm
Art Director: Sönke Schmidt
Copywriter: Daniel Hoffmann
Photographer: Arthur Mebius
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Highest Rated

sloppy4's picture

i love the idea. just not for a car the cost of a house.
maybe you should pass the idea onto fiat, alfa or vespa.

sloppy4
Activity Score 1492
Vicomte's picture

Nice

Vicomte
Activity Score 287
Copywriter at Copywriter
andre_j's picture

wow, what a great benefit.

andre_j
Activity Score 88
copywriter
JD's picture

Not sure I'd agree... Is that really what Lamborghini promises? That you'll be reminded of good ol' everyday Italy wherever you go? It's good to see a car ad that actually pushes for a concept but for me this one just ends up cheapening the brand.

JD
Activity Score 40
krautland's picture

"demonstrates in a surprising manner that Lamborghini is the quintessential Italian"

not true.
this ad says the driver is a baffoon for seeing the guards this way (which is not something I would have taken away had you not explained it to me), the guards are idiots (for behaving inappropriately just because a car drove by) and that the ride comes from a town named after a spaghetti sauce.

your planners must have been smoking cow manure while writing that strategy and Diether Kerner and Oliver Ramm must be incompetent to sign off on such a shit campaign.

krautland
Activity Score 3214
Art Director at erm... no calls please.
juliangray's picture

way off brand.

juliangray
Activity Score 987
Art Director
tipptapp's picture

Wrong brand!!!

tipptapp
Activity Score 133
Copywriter
sloppy4's picture

i love the idea. just not for a car the cost of a house.
maybe you should pass the idea onto fiat, alfa or vespa.

sloppy4
Activity Score 1492
Pogi5's picture

Agreed way off brand!

Pogi5
Activity Score 253
Art Director at Vancouver, BC
scarfinati's picture

Yeah nothing better than actually showing the awesome design of a lamborghini

scarfinati
Activity Score 843
Art Director
AssassinX's picture

is that a school work? I don't think this brand needs ads.
Meanwhile, the idea is a bit tedious

AssassinX
Activity Score 1327
Senhora Kolossa's picture

you guys talk about brand the whole time. dont think, you know anything about brand. he died 8. Oktober 1992. and this campaign is good work.
so are the creatives on this job. this ad makes me wanna buy lamborghini.

Senhora Kolossa
Activity Score 483
Jung von Matt
Mammoths-Not-Dead's picture

off brand, off brand... bla-bla-bla... sorry, guys, but you're talking like a bunch of old boring assholes. it's clever, it's witty, it's funny - it definitely will work for rich people with brains and sense of humor. let arrogant frogs buy Lexuses and ride on them to hell!

Mammoths-Not-Dead
Activity Score 414
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