Sombrero

Campaign
Agency Network: 
Published/Aired: 
June 2009
Lafa:  Sombrero

Description

To celebrate safe sex Lafa are handing out 100 000 free condoms in Stockholm this summer. Every condom has been printed with a unique number (from no.1 to no.100 000) and at the campaign blog kondom08.nu people can upload their own personal stories about what happens to their numbers. These teaser-ads were

Print advertisement created by Ester, Sweden for Lafa, within the category: Public Interest, NGO.

Caption

This summer we're giving away 100 000 uniquely numbered condoms. See where each one ends up at www.kondom08.nu

Advertising Agency: ESTER
Copywriters: Emma Zetterholm, Daniel Vaccino
Art Directors: Lotta Mellgren
Creative Director: Lotta Mellgren
Account Manager: Roger Kempe
Account Coordinators: Anna Wennerström, Emil Couch
Graphic designer: Dennis Hankvist
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Highest Rated

Emran Hayat's picture

F%&K the Ad, F%&K the concept... am so dissapointed to see ths HOT chick being shaged by ths old ugly freak... lol

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Blashyrkh's picture

Sad stories behind these beautiful people. I think it works. But hell... can a girl cheat like that ?

Blashyrkh
Activity Score 32892
Art Director
warreno's picture

Overall a cute campaign. I'm just relieved there wasn't a llama with a number over its head in this one.

warreno
Activity Score 222
Blashyrkh's picture

LOL

Blashyrkh
Activity Score 32892
Art Director
Guest's picture

Fantasic!
This really does the job. Im glad.

Guest
Guest's picture

So the hot girl is going to cheat on her boyfriend with an old man? Right.

Guest
Guest's picture

This one so jumped the shark. The first iteration was sharp, the second at least believable. But this one? Gong.

Guest
ragecg's picture

So, all I gotta do is go to Stockholm, sell some sombrero's and I too will get to bang hot chicks like that???

SWEEETT!!!!!

ragecg
Activity Score 73
Guest's picture

who said it was consensual? even rapists don't like teh aids.

Guest
Emran Hayat's picture

F%&K the Ad, F%&K the concept... am so dissapointed to see ths HOT chick being shaged by ths old ugly freak... lol

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

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