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ivan's picture
ivan
Activity Score 12
Creative Director at Ads of the World
TopJeff's picture

This is a great campaign. It's clear and straightforward, very well focused on the main selling point of the product, and it's also lighthearted and fun.

Jeff

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TopCreatives, the premier online community for creative pros.

TopJeff
Activity Score 479
Marketing Manager
Rog's picture

Isn't this idea a bit cliche and underwhelming... even from an MM's point of view?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

bknowlden's picture

It's definetly a pun, but pretty cool for the product, i like it.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Beatboxer's picture

Hey! The translation doesn't have the 'made'.

It's just 'Brought to you by nature' (as I posted earlier, about the videos)

The signature here says: 'The power of nature is infinite'.

Beatboxer
Activity Score 1517
Copywriter
twelve_noon's picture

very simplistic idea and nothing new...

twelve_noon
Activity Score 617
Creative Director
Beatboxer's picture

Another information:

This ad and the one with the butterfly represent a kind of 'light' water of the brand (and therefore the chosen creatures!).

Beatboxer
Activity Score 1517
Copywriter
Rog's picture

Cliche. Naive. Soft. Forgetable.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Marucuturu's picture

Boring, in my opinion. May get the message across, but if that was the case in advertising, we would
still be writing classified ads...

Regards.

Marucuturu
Activity Score 120
Copywriter
jonft's picture

It takes less than 3 secs to get the idea. Good!

jonft
Activity Score 264
Creative Director |

jono

Rog's picture

Are you being ironic... or are you a retail CD?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

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