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bknowlden's picture

That retouching is awful.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

addyhoch10's picture

i bet my wife wouldn't be so happy about these flowers...

addyhoch10
Activity Score 2592
Art Director
act's picture

a bad "trying too hard" campaign.

act
Activity Score 535
Art Director
rikitiki's picture

if they said "Only the freshest flowers", this campaign would have made more sense.

rikitiki
Activity Score 630
Copywriter
CDart's picture

guys look behind the idea, its very nice...

CDart
Activity Score 54
Creative Director
joe.teoh's picture

damn nice idea but... spoil by retouching work!

joe.teoh
Activity Score 2
Art Director
deep_tracy's picture

makes my skin crawl.

deep_tracy
Activity Score 588
Copywriter
Maxchan2000's picture

For creative it is ok, but lack of understanding of the brand or product can be desastrous. If this campaign is to submit for awards, it is easily given away as a pro-bono campaign because the judges can simply tell that the ad is lack of understanding of the product.

Product: flower
target audience: people who buy for their love ones
tone and manner: light hearted, lovely, beautiful, warm.

certain insects are not appealing to some people, to some people all insects. So obviously a florist shop owner won't allow such an not appealing idea to run unless it is a pro-bono. Although creatively you can band the rules but to be "tasteful" is another matter should be regarded.

Maxchan2000
Activity Score 55
Art Director |

Max Chan
Art Director
Hp:+65 96828661

shaikhazraai's picture

?

shaikhazraai
Activity Score 8
Copywriter
buy by bye's picture

i dunno..
ladybug idea is good but execution is kinda wrong i think.

if somehow the ladybugs make the dress or the girl or the flowers looekd prettier (kinda like a dress design etc) it might make more sense and more appealing.

but like this it looks weird..

buy by bye
Activity Score 534
Other |

- "Develop your eccentricities while you're young. That way, when you get old, people won't think you're going gaga." -

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