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Match point

Campaign
Agency Network: 
Published/Aired: 
January 2010
Lacoste:  Match point

Description

Print advertisement created by BETC Luxe, France for Lacoste, within the category: Fashion.

Caption

A little air on ground

Advertising Agency: BETC Luxe, France
Managing director: Claus Lindorff
Client director: Anne-Laure Pilet
Creative director: Safia Bouyahia
Artistic director: Yuki Kani
Photographer: Ellen von Unwerth
Retoucher: DTouch Paris
Art Buying: Dominique Mornet
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Highest Rated

samvel's picture

nice photo

samvel
Activity Score 13
Graphic Designer at china
paumarques's picture

foto i rés més. crec.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

toko971's picture

and ?...

toko971
Activity Score 10
Copywriter
Mandark's picture

I would want to say boring, but there's something about these that i think it would work for their target audience. i mean look at those caracters, all dressed "sport-casual" or something...they do look like wanna be royalties...a lot of eople that would wear lacoste would give their arms to look and be perceived like ritch and royalty. if anything, i would have put a monte carlo sign in the back.

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

alexander_bickov's picture

Lovely photography

alexander_bickov
Activity Score 3281
samvel's picture

nice photo

samvel
Activity Score 13
Graphic Designer at china
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