Connection
Description
Without the internet, you can't reach the cloud.
Trust Us, Not It.
Art Director / Illustrator: Matt Kern
Copywriter: Taylor Garrett
Highest Rated
Our times require a higher level of sophistication from the aspriring adman/adwoman than this.
Our times require a higher level of sophistication from the aspriring adman/adwoman than this.
HUH?
illustrations are fine. but HUH?
everyone always said ivan tended to favor miami adschool studentwork.
i guess it's true
No, we don't have such preference. But Miami Ad School sends twice as much work than all the other ad schools together.
probably because it's the only school that puts out somewhat decent work.
the rest are all scam
because therefore it is
I think that the carefreeness of the illustration conveys the idea of a reckless and unreliable clouding system. The childish style can be ok as I guess the ad is intended for home/non professional target.
But I strongly agree with Temple: a higher sophistication is needed even by a student. Plus the visual need to be somewhat deciphered (always a bad idea), the product is miserably small, the font is hard to read and creeply similar to Comic Sans.
Would this add sell more Lacie hard drives in real life? I don't think so and this is what advertising is meant to do: helping selling more.
Nice, but the payoff should be more correlated with the strategy. Try something like: "Trust something you can touch" or "Trust something you can own"
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