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Temple's picture

Our times require a higher level of sophistication from the aspriring adman/adwoman than this.

Temple
Activity Score 11341
Creative Director
Temple's picture

Our times require a higher level of sophistication from the aspriring adman/adwoman than this.

Temple
Activity Score 11341
Creative Director
certaintly's picture

HUH?

illustrations are fine. but HUH?
everyone always said ivan tended to favor miami adschool studentwork.
i guess it's true

certaintly
Activity Score 3988
arthor's picture

School has a partnership for stuff like this.

arthor
Activity Score 513
certaintly's picture

as far as i recall, ivan has always denied that

certaintly
Activity Score 3988
ivan's picture

No, we don't have such preference. But Miami Ad School sends twice as much work than all the other ad schools together.

ivan
Activity Score 12
Creative Director at Ads of the World
bakamono's picture

probably because it's the only school that puts out somewhat decent work.

the rest are all scam

bakamono
Activity Score 1002

because therefore it is

Andrej Troha's picture

True! I hate Adobe Creative Cloud!!! Pure greed from adobe.

Andrej Troha
Activity Score 613
thyne's picture

I think that the carefreeness of the illustration conveys the idea of a reckless and unreliable clouding system. The childish style can be ok as I guess the ad is intended for home/non professional target.
But I strongly agree with Temple: a higher sophistication is needed even by a student. Plus the visual need to be somewhat deciphered (always a bad idea), the product is miserably small, the font is hard to read and creeply similar to Comic Sans.
Would this add sell more Lacie hard drives in real life? I don't think so and this is what advertising is meant to do: helping selling more.

thyne
Activity Score 4
Art Director at Simonetti Studio
kleenex's picture

I like the art.

kleenex
Activity Score 58797
Web Designer/Developer
stke's picture

weak

stke
Activity Score 274
Copywriter
_john_'s picture

Nice, but the payoff should be more correlated with the strategy. Try something like: "Trust something you can touch" or "Trust something you can own"

_john_
Activity Score 14
Art Director at Bcube
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