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Sounds for silence

Agency Network: 
Published/Aired: 
May 2010
la Repubblica:  Sounds for silence
la Repubblica Print Ad -  Sounds for silence

Description

Print advertisement created by Y&R, Italy for la Repubblica, within the category: Media.

Caption

Sounds for silence.
Classic silent films reinterpreted by today’s musicians. As from 30th April at all newsagents.

Advertising Agency: Y&R, Rome, Italy
Executive Creative Director: Vicky Gitto
Creative Director: Alessandro Canale
Art Director: Corrado Frontoni
Copywriter: Lombardi Mariano
Illustrator: Corrado Frontoni
Group Client Director: Elisabetta Pesci
Account Manager: Pierluigi Scozzi
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esteb's picture

You could at least change the background.

http://adsoftheworld.com/media/print/hut_weber_hitler_vs_chaplin

esteb
Activity Score 673
art
nayel's picture

watch it agin man, it s very different concept

nayel
Activity Score 36
Creative Director at Scope advertising |

NAYEL

esteb's picture

I mean that stylized Chaplin has been used many times.

Watch this too.

http://adsoftheworld.com/media/print/hewlett_packard_chaplin

esteb
Activity Score 673
art
Corbeen's picture

well Nayel, I would agree with u if this business had only to send a message not using an "original art direction" but than all of us are jobless.
Or maybe u need to see same logo for beer and shoes, or same poster for food and dipers...

I don't think that they use chaplins silhouettes on their cheap example boards on the butte Montmartre anymore.

Corbeen
Activity Score 1095
sirvan's picture

I thought HItler was tone-deaf?

;)

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Rastamathamba420's picture

:) jajajajaj I'm agree!

Rastamathamba420
Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

http://www.behance.net/panchito420

http://fcoutino.blogspot.com

rehpani's picture

SIRVAN!!!

11927 PENCILS, OH MY GOD DO YOU DON´T HAVE LIFE??????

rehpani
Activity Score 312
Etorres Publicidad/ITSU
kco's picture

tb me acorde de la misma campaña

kco
Activity Score 56
Copywriter at UCG
nayel's picture

v nice work

nayel
Activity Score 36
Creative Director at Scope advertising |

NAYEL

SAM75's picture

@ Sirvan: It's no Hitler. It's Chaplin.

SAM75
Activity Score 220
sirvan's picture

I was kidding ;)

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

GinGin's picture

very nice campaign. So clever.

GinGin
Activity Score 25
Donald Draper's picture

I like it. Clever.

Donald Draper
Activity Score 137
Creative Director
perromalo's picture

I love it. The other ads have just not using the same insights. I think that there is a lot of work here. This image talks about sound and silence using icons. That is the strenght of the ad, although it would probably be very difficult to find some other icons to illustrate the same concept. But, who cares? It is already enough with one original.

perromalo
Activity Score 433
Creative Director at Mateo&co
monsieurange's picture

Stop using Chaplin!

monsieurange
Activity Score 520
Creative Director
Shawali's picture

This ad deals with silent movie. How can they NOT use Chaplin?

Shawali
Activity Score 8434
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

supertav08's picture

Chaplin THE REVENGE 3!!!

the concept is fine its simple, but the chaplin icon again
make me think in other campaigns

supertav08
Activity Score 204
tbwa/guatemala
L. Wiesen's picture

not so bad...

L. Wiesen
Activity Score 1340
Copywriter
mosho's picture

i agreee using chaplin but i refuse that it is the same ad
http://adsoftheworld.com/media/print/hut_weber_hitler_vs_chaplin

mosho
Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy
www.sketchescs.com

Mark Hopper's picture

I love it. Very clever.

Mark Hopper
Activity Score 2
Art Director
rolling.stone's picture

one can make too many comment

but when he will have to handle this subject, eventually he will have to surrender to chaplin

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Corbeen's picture

this subject has million solutions. And what u r saying is surrendering the creativity of this business.
chaplin can be used in milion of ways, not the same graphics like before.
U can make an orchestra of chaplin's playing, make him as conductor, make him whatever u like..just dont repeat whats done.

Corbeen
Activity Score 1095
robbierae's picture

i'd be interested to see the follow up.

robbierae
Activity Score 84
MJStinson77's picture

I don't like the typography.

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

deuBleuDi's picture

I agree on this one.. ;)

deuBleuDi
Activity Score 265
Art Director
luispiter's picture

nice

luispiter
Activity Score 2756
comunication
adsadsads's picture

This is great

adsadsads
Activity Score 130
rickyvinluan's picture

why not Mr. Bean instead???

rickyvinluan
Activity Score 40
Graphic Designer at Dubai, UAE
claudiacabrera's picture

good one!

claudiacabrera
Activity Score 10
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