Your favorite ice cream and some good music are medicine for the soul. And if each one on its own is capable to renew our spirit, to emotionally rescue us from any inconvenience at least for a pleasurable instant, then together are like an oasis instant happiness. This Campaign for the Nueva Michoacana evokes the sensorial experience of combining both stimuli; flavor and melody. The elegant and clean design sets this graphic campaign apart from the competition. The young tone without pretensions becomes close and agreeable. The slogan “The Bright side of everyday” offers as a much a believable promise as a declaration, from a brand that knows to be on the right side of everything good that could happen to you any day of your life.
Print advertisement created by MISHTECH, Mexico for La Nueva Michoacana, within the category: Confectionery, Snacks.
Ceo: Edgardo López
Account Director: Fernanda Quezada
Account Executive: Andrea García
Creative Director: Jesús González, José Luis Montilla
Copywriter: Jesús González
Art Director: José Luis Montilla, Jesús González
Graphic Production: Martha Verdugo
Photographer: Pietro Primavera
Retouched: Belinda Tellez