Rub-it! (The rider)

Agency Network: 
September 2009
La Condoneria:  Rub-it! (The rider)


Metaphor of the condoms like rubber gum and his utilization "to erase" evidences.

Integration and retouching photography: Kim Boix Sas of

Print advertisement created by acHe, Spain for La Condoneria, within the category: Health.

Advertising Agency: acHe, Barcelona, Spain
Account Director: Tino López Freixas
Creative Director: Diego Otero Rodríguez
Art Director: Jordi Alonso
Copywriters: Diego Otero Rodríguez
Illustrator: Jordi Alonso
Graphic Designers: Andrea Edarra, Matteo Guerra
Photographer: Raúl Ortega of Red Light Studio
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PERP's picture

I adore the images! This "erase evidences" approach is strange, but that does not necessarily means it's a bad concept.
I don't know, but it made me look and search for the sense of it, so It's probably working some how, lol.

Activity Score 433
Art Director |

.: look for the green giant on the label :.

mmackinven's picture

made me laugh!

Activity Score 1608
Art Director at Freelance |

Guest's picture

I simply love this art direction..........

Prof's picture

i really dont understand the point behind all that? what does erase the evidence mean? and the rub it? i am seriously puzzled...

Activity Score 1449
Copywriter |

Quite really.

Guest's picture

Sin ninguna duda esta publicidad aparecera en mi blog sobre sexo en publicidad. Para encontrarlo busca sexinads.tumblr en google (no quiero dejar spam aqui..)

Chopper's picture

Rub off.

Activity Score 1015
Guest's picture

it definitely go my attention alrite

mpared's picture

i like them the look very sexy!!

Activity Score 562
Planner at Bold Ogilvy and Mather |

Guest's picture

I wish we were allowed to do provocative work like this in N.A

G¨B's picture

I really appreciate the concept !
Well done guys.

Activity Score 97
Copywriter at WSA Advertising & Design
yctham's picture

Is there a necessary to show pubic hair?

Activity Score 178
Planner at Limkokwing University of Creative Technology
daniel ieraci's picture

It's nice art direction but without the description I don't think I would have gotten the 'erase the evidence' aspect.

daniel ieraci
Activity Score 333
Art Director
jorj's picture

I agree both on the great art direction and the lack of clarity.for me.

Activity Score 638
Art Director at Senior Art Director
Grace's picture

Agree. End even then.... erase the evidence???? Huh?
Nice clever art, but yet again... just doesn't fit with the concept.

I see this seems to be a continuing problem across the board.

Guest's picture

I think there playing with words aren’t they? Over here the word rubber is an eraser - however I understand that overseas a rubber is known as a condom. Very nice images - I like this one the best :)

bvital's picture

impressive approach, i like it....

Activity Score 198
Art Director at employed |


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