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Eat healthier, 3

Campaign
Agency Network: 
Published/Aired: 
May 2016
La Buena Tierra:  Eat healthier, 3

Description

Print advertisement created by Saatchi & Saatchi, Mexico for La Buena Tierra, within the category: Food.

Advertising Agency: Saatchi & Saatchi México
Creative Directors: Fernando Carrera
Art Director / Copywriter / Illustrator: Fernando Carrera
Photographer: Gustavo Dueñas
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Highest Rated

john doe's picture

I'd like to see your work!

john doe
Activity Score 1571
Art Director
SandMan69's picture

Like the art direction but the idea is a bit weird. Is the junk food damaging a specific organ for a reason or is it just destroying your insides randomly?

Maybe a clearer thought might make this work better.

"Être un invité, doit être un imbécile"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

This is a literal, boring example of the copy. Really, the worst campaign in the last 30 pages. Not even a Colunistas shortlist.
Sorry.

Guest
Guest's picture

You forgot the link to your portfolio with even your earliest work putting this ad to shame. Until you find the courage to do so, keep hiding behind the guest name, because you obviously do not have the skills to speak.

Guest
Guest's picture

well put. haters always want to hate.

Guest
Ag's picture

Muy muy muy bueno.... Y qué decir del arte.... Excelente!!

Ag
Activity Score 305
Copywriter
Guest's picture

se me hace que tú eres el que lo hiciste wey.

Guest
Ag's picture

no buey, yo no la hice...

Ag
Activity Score 305
Copywriter
Guest's picture

One of the worst campaigns in the last 3 months BECAUSE:

It's SILLY to put a SODA sticking a STRAW into an HUMAN ORGAN. It's DIGUSTING!
NO CLIENT WOULD EVER APROVE IT, since he's selling FOOD.
This Ad is disgusting, that's why.

Point taken?

Guest
Guest's picture

it is not selling soda asshole,how can you even say something if you don´t understand the campaign at all, it is supposed to be against junk food,that explains the soda sticking the straw in the organs

Guest
Guest's picture

Well yes it's selling food, but au contraire, natural food "la buena tierra" never heard of it but it sounds naturalistic. Don't really like the add, but it feels like it's using the junk food paranoia.

Gerald

Guest
Guest's picture

Bad.

Guest
john doe's picture

I'd like to see your work!

john doe
Activity Score 1571
Art Director
Guest's picture

Sure! Some of my work:
http://elmaaltshift.blogspot.com/2007/01/dulcidio-caldeira-ve-cesar-fi...

Still think yours is bad.

Sorry

Guest
john doe's picture

ahh... the one lion has turned his head (if it is actually yours).
well this work isn't mine. i just don't think it has earned such poor comments.

john doe
Activity Score 1571
Art Director
creativefolks.net's picture

BAD, , are you serious? he did very good job!

...................................................
http://www.creativefolks.net join the movement!

creativefolks.net
Activity Score 58
john doe's picture

interesting art direction.
but would be much better if there would be more variation between the motifs.
especially using three times the same background does no good.

john doe
Activity Score 1571
Art Director
Guest's picture

Copywriter / Illustrator / Art Director / Creative Director: Fernando Carrera

He's an agency himself. =)

Nice ads!

Guest
Guest's picture

Gran trabajo de Jose Arce!

Guest
bompa's picture

Great art direction.

bompa
Activity Score 318
Copywriter
Guest's picture

I agree with john doe, needs different backgrounds and then it will be better. But overall great art direction. Though not an amazing concept.

Guest
Guest's picture

The illustrations are nice, BUT the idea is weird for a restaurant, it doesn't invite me to go and eat there. It would be great for some social campaign against fast food or bad eating habits.

Guest
Guest's picture

it is for some social campaign against fast food or bad eating habits

Guest
eldeadevis's picture

Que ese truchito no era de Saatchi????

eldeadevis
Activity Score 306
Draftfcb México
Guest's picture

Sí es de Saatchi, ya se pidió la corrección en la ficha

Guest
amin24e's picture

very good
Spark of creativity | http://www.felket.blogspot.com/

amin24e
Activity Score 127
student
Guest's picture

boring

Guest
Guest's picture

that's right - everything should be so completely literal and thoroughly spelled out for the viewer that no imagination is sparked & no thought is required.
i don't understand why so many people who comment on this site say the idea is just not clear enough! let's make it black & white...don't want to make anyone have to think!

Guest
Guest's picture

lástima que la tipografía que usan no tiene tilde!!!!

COME MÁS SANO!!!!!

Pobre idioma!!!!

Guest
Guest's picture

Me encanta el arte: buena idea, estrategicamente correcto, direccion de arte super cool. A los que dicen que esta malo: o es que son los dioses de la creatividad o solo tienen ganas de joder. Por mi se van a la mierda.

Guest
Guest's picture

mejica boludo cerrá el culo y aprendé del brasuca.

Guest
Guest's picture

The image is eye catching, but I would never eat in that place.

Guest
Guest's picture

Image is eye catching, but I would never eat in that place. No matter how healthy it claims to be.

Guest
Guest's picture

TERRIBLE!

Guest
icanthink's picture

GOOD ART DIRECTION.

icanthink
Activity Score 270
Creative Director
Guest's picture

I agree. Art direction truly stands out and gives a fresh look to a stale topic. Congrats:)

- T.J. Mapel

Guest
jam_ads's picture

It looks like Saatchi ...like it
"Feed on challenges"

jam_ads
Activity Score 20

"Feed on challenges"

rachael.jones's picture

hi, a really nice thought, it is also one way to save animals
i think u should send this entry to social print adversting award in India. 11th International Concerned Communicator Award, which is open for entry

The winner gets to win a cash of US $ 11,000. there is no entry fee for this.

Guess u wud like to try ur chance. all u need to do is fill in the entry form, attach ur ad and send it to cca@rajasthanpatrika.com.

u can visit www.concernedcommunicatoraward.org for more details.

rachael.jones
Activity Score 50
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