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Folding bike

Agency Network: 
Published/Aired: 
September 2009
LA Bicycle Print Ad -  Folding bike

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Description

Print advertisement created by Ogilvy, Thailand for LA Bicycle, within the category: House, Garden.

Advertising Agency: Ogilvy & Mather Bangkok, Thailand
Executive Creative Directors: Wisit Lumsiricharoenchoke
Copywriter: Jutatip Praditgate
Art Directors: Wisit Lumsiricharoenchoke, Gumpon Laksanajinda, Somchai Dejnarongpitak
Illustrator: Surachai Puthikulangkura / Illusion
Photographers: Srimongkol Phachonkaew / Illusion, Suttisak Disthasongchan / Kakeehnung
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Highest Rated

Prof's picture

ok seriously now... are all the above posters from this agency or did i miss a crucial ultra-creative part of this ad. to me its "humm what else folds...AHA!". its okay-ish, but im not even close to be blown away by this one...

Prof
Activity Score 1449
Copywriter |

Quite really.

Guest's picture

Brilliant!

Guest
Guest's picture

simple & great.

Guest
dsklan's picture

shouldnt the bike fold up step by step on each paper segment?

dsklan
Activity Score 1926
Art Director at homeshop
Guest's picture

GOLD

Guest
Muhammad Imran's picture

10 out of 10 Well done guys!

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

mikeelrapido's picture

I agree, this is masterpiece!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

silvi's picture

Increíble. Congratulations Thailand!

silvi
Activity Score 4172
Copywriter
Guest's picture

che, no lo entendi.......nose ni de que es
me lo podrias explicar?

Guest
Guest's picture

I agree that this is good but 10/10 good? Maybe I don't appreciate it as much as I should

http://dearadvertisin.blogspot.com/

Guest
Guest's picture

brilliant, brilliant, brilliant

Guest
Guest's picture

Four art directors?
two creative directors?

Who's riding who's nuts here.

whatever. Great job!!!

Guest
tirthomitro's picture

the guest above must understand that when an
idea is as good as this one, everybody ensures
their names in the credits.
applauds have also taken a hit with the recession...
so why not milk the most of whatever's there.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Zeus's picture

Awesome!!

Zeus
Activity Score 906
somewhere
Guest's picture

dont understand why there are so many steps....explain pls
is it a flyer? or a poster?

Guest
clubjas's picture

gr8 ad

clubjas
Activity Score 230

innovative promotional giveaways - www.jasgift.com

Guest's picture

ORIGAMI

Guest
gonndo's picture

Cool beans!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

That's excellent, guys, congrats to you all!!!!!!!!!!!

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

PERP's picture

hehe, great vehicle! Both ways ;)

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

Guest's picture

Very strong idea,Simple exection.

Guest
Guest's picture

great ad!

Guest
lakshmi narasimha murthy's picture

Awesome!!

lakshmi narasim...
Activity Score 66
Art Director at Hyderabad, INDIA
noj's picture

fantastic idea good execution

noj
Activity Score 86
Art Director
Prof's picture

ok seriously now... are all the above posters from this agency or did i miss a crucial ultra-creative part of this ad. to me its "humm what else folds...AHA!". its okay-ish, but im not even close to be blown away by this one...

Prof
Activity Score 1449
Copywriter |

Quite really.

slowrider's picture

thumbs up!

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Klidesign's picture

Great stuff !

Klidesign
Activity Score 209
Graphic Designer
Guest's picture

great great great. best thing all week.

Guest
CreativeNinja's picture

It's great, very Simple and clever...

CreativeNinja
Activity Score 133
Planner
Guest's picture

unexpensive, clever, funny. in other words, gold.

Guest
bvital's picture

very clever

bvital
Activity Score 198
Art Director at employed |

bvital
http://be.net/javednz

Guest's picture

This is really an eye-catching visual. I am going to get me one of those bikes... pronto!

Guest
chozaghi's picture

simplify and smart..love it

chozaghi
Activity Score 6
Art Director at fareastddb Bangkok
Guest's picture

Is there somebody who could explain what it means really? Ok, It's a folded bike on a folded sheet of paper...so, what's the big deal?

Guest
A stranger abroad's picture

Wow. Such acclaim!

I wonder if any of the people proclaiming it brilliant understand it enough to answer some obvious questions:

What medium is this? Are we looking at a huge billboard? Or a mailer that folded down to something the size of a postage stamp? Is it a newspaper ad? Or a folded magazine insert?

Are the folds real? Or photographed and printed? Is it seen as is? Or experienced as it is folded out?

It is not possible to tell from the picture. But it would make a big difference to how it is perceived by readers.

Just personally I would not be prepared to crown it as 'brilliant' before I understood what it is or how it works.

A stranger abroad
Activity Score 427
Copywriter at Singapore
Crave's picture

this idea is too literal, 'fold', no good.

Crave
Activity Score 95
Euro RSCG
Davai's picture

I agree with you. Why are you guys so excited with a so simple and literal idea ?

Davai
Activity Score 618
Copywriter
opposite of u's picture

i wonder what would david ogilvy say to this ad?

opposite of u
Activity Score 301
copywriter
Guest's picture

Could have worked better as a DM.

http://www.immb.info

Guest
federo's picture

INCREDIBLE IDEA THEY`VE FOUND

federo
Activity Score 781
advertising agency
Guest's picture

Simple but Simpler.
It's just a folding bike huh? What 's the LA bike unique proposition?

Guest
Juan Cabral's picture

No, not that good guys.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

great . Goes stright across the mind - atul

Guest
Guest's picture

winner!! great work Jutatip Praditgate

Guest
Totto's picture

Winner!! it's a DM trust me. congrats Jutatip Praditgate.

Totto
Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

Guest's picture

seriously amazing!

Guest
rolling.stone's picture

Liked it

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Guest's picture

good

Guest
Guest's picture

I'm still trying to figure out why i should buy this folding bike.

Guest
Guest's picture

good nt bad.........

Guest
Corbeen's picture

BRAVO!!!!!

Corbeen
Activity Score 1093
chamindarathnayake's picture

brilliant, brilliant, brilliant brilliant, brilliant, brilliant brilliant, brilliant, brilliant brilliant, brilliant, brilliant do more

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

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