Tuna

Campaign
Agency Network: 
Published/Aired: 
September 2013
Kyo-Epax:  Tuna
Kyo-Epax Print Ad -  Tuna

Also From This Campaign 2

Description

Print advertisement created by Dentsu, Thailand for Kyo-Epax, within the category: Pharmaceutical.

Caption

Extracting only what’s good for you.

Advertising Agency: Dentsu Plus, Bangkok, Thailand
Chief Creative Officer: Subun Khow
Art Directors: Supparat Thepparat, Naphol Chantapakorn
Copywriter: Pattarapong Lapjarupong
Producer: Virayut Khunvithayapaisal
Production Company: Montage Studio
Photographer: Ekarat Wisuttiwan
Retouchers: Kornthon Anantananukun, Supicha Tiptamool
Illustrator: Somkiat Nathiworasit
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kleenex's picture

Art is solid.

kleenex
Activity Score 58777
Web Designer/Developer
wave's picture

art is disgusting!!! no!!

wave
Activity Score 476
talkingisfree's picture

Art is so so but the ad is all wrong. Tuna meat is great for you also, not just the oils.

talkingisfree
Activity Score 2712
Art Director
kurtberengeiger's picture

Horton Hears a Who

kurtberengeiger
Activity Score 7353
Copywriter
morse's picture

Very good, but I though all of the fish is good.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mmackinven's picture

I like it :) gets the point across in a slightly weird way, but I like it.
We all know Tuna is good for us, but this product isn't Tuna in a pill...

mmackinven
Activity Score 1606
Art Director at Freelance |

www.mackphotography.co.nz

thatcopyguy's picture

Can't find the ads from last year, but this idea has been done. Executed pretty much the exact same way, too.

thatcopyguy
Activity Score 44
Perkptar's picture

Art is disgusting: a major “no, no” for sales!

Perkptar
Activity Score 392
Marketing Manager at consumo|sentido |

Andrés Téllez V.
consumo|sentido

Copywriter.S's picture

Everyone has their own reasons..you just did what others can only think.
I like it kab.

Creative Thailand.

Copywriter.S
Activity Score 6
Copywriter |

a man can do.

wave's picture

if everyone put into practice what we think, advertising 'would just shit. this is a good execution for a horrible idea.
no creative!!

wave
Activity Score 476
Bianconiglio's picture

Good execution, bad idea = fail.

Bianconiglio
Activity Score 406
Copywriter
Mongoose's picture

This is bad for the eyes!!!

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

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