Double chess

Agency Network: 
Published/Aired: 
June 2012
Kyivstar:  Double chess
Kyivstar Print Ad -  Double chess

Description

Usually Ukrainian mobile telecommunication operators propose the only one benefit in offer. In our case Kyivstar Business telecommunication operator combines 2 different benefits in one offer: free calls within the network and free internet. It gives double advantage to its subscribers as if subscribers could play chess with double powered figure.

Print advertisement created by Leo Burnett, Ukraine for Kyivstar, within the category: Transport.

Caption

Double advantage. Free calls within the network and free Internet in one offer.

Advertising Agency: Leo Burnett, Ukraine
Creative Director: Tatiana Fedorenko
Senior Art Director: Denys Savchenko
Copywriter: Volodymyr Navrotskyi
Producer: Katerina Duda
Designer: Maxim Podolyanuk
Post-production: Bee Factory
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Black Hour's picture

Clever idea, like it

Black Hour
Activity Score 356
kaustubhmax's picture

beauty

kaustubhmax
Activity Score 55
Other
andylefty's picture

Makes you chuckle.

andylefty
Activity Score 4297
Graphic Designer at Central Saint Martins College of Art and Design
Hadrons's picture

I'm not familiar with this move in chess ...
Love the POV.

Hadrons
Activity Score 5832

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MindDrift's picture

He's moving two pieces at once. You don't have to be a chess pro to get it.

MindDrift
Activity Score 1154
Art Director
Hadrons's picture

:-)) - I had a different explanation to this one - i.e. - lady Godiva ...
try to imagine what will happen when the white queen will meet the black king ...

Hadrons
Activity Score 5832

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Siddarth Basavaraj's picture

Checkmate idea! like it

Siddarth Basavaraj
Activity Score 1665
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

Brunopoplocker's picture

I dont' understand anything about chess, but I could understand, so it was well represented. good one.

Brunopoplocker
Activity Score 132
Art Director |

I hate macs

metis's picture

Hahaha, awesome!

metis
Activity Score 411
Copywriter
t1sh0cfc's picture

Not only clever idea but impressive :) +1 from me!

t1sh0cfc
Activity Score 36
mashi_04's picture

dead before born OO_OO

mashi_04
Activity Score 80
Art Director at JAG Sols
TimTix's picture

So a Queen is a free call and a Knight is free internet?

Not amazing, though in chess that would be an amazon. http://en.wikipedia.org/wiki/Amazon_%28chess%29

TimTix
Activity Score 74
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