Forest

Agency Network: 
Published/Aired: 
September 2016
KWS: Forest
KWS Print Ad - Forest

Description

KWS ranger recruitment drive. Increased poaching of wildlife in Kenya has seen increased methods of poaching. The most common is use of lethal arrows, where poachers hide away from unsuspecting wildlife and rangers, ready to kill and harvest ivory horns from our wildlife assets.
It is important to note there are only three white rhinos left in the world! and currently under 24 hour ranger protection.. Poaching in Africa has decimated numbers of rare species and is projected in the near future, we will have no wildlife to boast of. Tourism is the highest earner for Kenya and thus the need to recruit the best to save our country;s heritage.
A good ranger needs to spot hidden poachers in our forests. This also helped create awareness of the bleak future we face as a country!

Print advertisement created by Scanad, Kenya for KWS, within the category: Public Interest, NGO.

Caption

Spot the poacher.

Advertising Agency: Scanad, Kenya, Africa
Creative Directors: Rishi Aggarwal, Tony Njuguna
Art Director: Rishi Aggarwal
Copywriter: Tony Njuguna
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Highest Rated

kleenex's picture

love it.

kleenex
Activity Score 58777
Web Designer/Developer
kleenex's picture

love it.

kleenex
Activity Score 58777
Web Designer/Developer
i_i's picture

great

i_i
Activity Score 330
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