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Rolled newspaper

Campaign
Agency Network: 
Published/Aired: 
March 2009
Kwik:  Rolled newspaper

Description

Print advertisement created by FP7, United Arab Emirates for Kwik, within the category: House, Garden.

Advertising Agency: Fortune Promoseven, Dubai, UAE
Executive Creative Director: Marc Lineveldt
Creative Director: Vincent Fichard
Copywriter: Vincent Fichard
Art Director: Souliman AlChair
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john.lighttern's picture

I like it too. Would prefer a smaller grid, but its nice !

john.lighttern
Activity Score 216
Chiat
LeeHarvey's picture
LeeHarvey
Activity Score 3045
Creative Director
Zeus's picture

damn!!

Zeus
Activity Score 906
somewhere
Guest's picture

Wow, nobody can beat you guys, you are really cool, always finding things to say, done, done, done, exhausting...

Guest
john.lighttern's picture

It is perfectly possible that they had this idea. Been done does not take out their merit.

I think they should not put it for awards, but its done better... far better.

DONE guys, stop showing us the work that other people made, show us yours.

Lets make a rule, everytime someone says DONE, give us your online portfolio, ok? []`s

john.lighttern
Activity Score 216
Chiat
LeeHarvey's picture

Good point John, and I've read the team's comment and I believe them. These things happen all the time, to all of us. No one knows every freakin' ad ever made all over the planet, and if you do, your mind is so blocked that you can't come up with something fresh and new. But that's my humble opinion.

LeeHarvey
Activity Score 3045
Creative Director
brain123's picture

Accepting that these things happen and dealing with it is a way to live with our own conscience, but then how would you reward creativity and originality? We just can't blind ourselves from what's happening in the industry worldwide. Nevertheless, advertising should NEVER be our source of inspiration.

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
LeeHarvey's picture

Well spoken brain123, and I agree that the art direction on this one is better.

LeeHarvey
Activity Score 3045
Creative Director
izzlah's picture

cool !

izzlah
Activity Score 229
Copywriter
Guest's picture

its nice

Guest
Guest's picture

done before. by DDB few years ago.

Guest
brain123's picture

I still like it (art direction wise). Despite de fact that it's been done. I think it's been done BETTER.

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
MissV's picture

very nice!!!

MissV
Activity Score 18
Creative Director
Guest's picture

very done!
nice done!
well done!

Guest
Guest's picture

i would like it medium rare done!

Guest
eldeadevis's picture

DOOOOOOOOOOONE...

eldeadevis
Activity Score 306
Draftfcb México
Guest's picture

idea nice!I think it's been done much BETTER.

Guest
Guest's picture

where is the copy!!!!!!
why there is a copy writer nae written there!!!!
i think this add is totally built on visual concept and there is no copy at all in it..
u must remove this copy writer name for god sake.. it looks silly
but art direction is really nice and great idea.

Guest
NastyJester's picture

There's a school of thought that suggests the best copywriters don't write anything at all. Although this advert may not be the best example of this theory in practise.

NastyJester
Activity Score 740
Copywriter
Guest's picture

Better realisation than bbdo

Guest
Guest's picture

The fact that there's no copy doesn't mean that there was no copywriter involved.

Guest
Guest's picture

Nice ! Bang on

Guest
joelapompe's picture
joelapompe
Activity Score 4003
Guest's picture

God has spoken (Joelapompe) and assured me that the ad never ever won a single piece of metal in Cannes, Clios, Dnad and co.

Making it terribly difficult to trace, find or copy.

Please, next time you call us cheats or else, find an award winning piece that had a chance to be seen on the other end of the world. Because this one really isn't an eye catcher. Shit happens.

vincent

Guest
Guest's picture

Wow, and I don't even need 3D glasses to see Bigfoot. Decent!

Guest
eldeadevis's picture

Done for Baygon México 3 years ago. Done by Spain 6 years ago.

eldeadevis
Activity Score 306
Draftfcb México
Guest's picture

Dear FP7,

You should be ashamed!

Guest
Guest's picture

You are a disgrace for the entire ad industry!
http://www.dubailynx.com/about/news.cfm?newsid=44

Guest
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