Agency Network: 
Published/Aired: 
November 2009
Ku-ring-gai Kindergarten:  Hopscotch
Ku-ring-gai Kindergarten Print Ad -  Hopscotch

Description

Whybin\TBWA Sydney was asked to help out the local community and remind parents to slow down when dropping their children off at school.

Print advertisement created by TBWA, Australia for Ku-ring-gai Kindergarten, within the category: Public Interest, NGO.

Caption

Please slow down. Kids playing.

Advertising Agency: Whybin\TBWA Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Sean Ascroft
Copywriter: Sean Ascroft
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Guest's picture

Another cracker from the talented Mr 'I can do anything' Ascroft

Guest
slowrider's picture

sort of a jumping cracker

slowrider
Activity Score 646
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

unlike

Guest
silvi's picture

Not new but i like it.

silvi
Activity Score 4134
Copywriter
Guest's picture

Does anyone really believe the Ku-ring-gai Kindergarten approached a large multi-national agency to create an print ad!?
I smell a scam...and pretty bad one at that.

Guest
ivan's picture

Somebody's kid is probably going to this kindy. And, in OZ these run for real. :)

ivan
Creative Director at Ads of the World
Guest's picture

Isn't the object of scam to win awards. An idea that has been done this often won't.

Guest
Juan Cabral's picture

Hopscotch Idea #349002938401

Juan Cabral
Activity Score 705
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

CopyRight's picture

strong stuff :D

CopyRight
Activity Score 711
satrianee's picture

too many numbers for confusion of speed limit.

satrianee
Activity Score 3734
Ad_Man's picture

The idea came up like this.
Copy and art director sitting on a park's bench, having dinner.
AD.Look that hopscotch.
C. Look, that spot in the floor makes the 1 look like a 10.
AD. What if all numbers where like that.
C. Great, it could work for slowing down people's car.
AD. Let's do it.
C. We need a client.
AD. I think the recepcionist just has a little kid.
C. Great, we'll be famous!

But, in this case AD and C are the same guy. They need a Psychiatrist.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

rolling.stone's picture

I hv seen some similar visual but for polio, perhaps

but here too it works

rolling.stone
Activity Score 2731
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

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