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Blur, Guinness

Agency Network: 
Published/Aired: 
December 2009
Küntsmann:  Blur, Guinness
Küntsmann Print Ad -  Blur, Guinness

Description

Print advertisement created by Unitas, Chile for Küntsmann, within the category: Alcoholic Drinks.

Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Director / Art Director / Copywriter: César Ojeda
Retoucher: Gorila Studio
Photographer: Droopy
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jackmancer2017's picture

Should have taken a twist on the taste. Non alcoholic beers are known to be very bad in taste. If there would be any reason to buy this beer it should be the taste. Now it doesn't differ from other non alcoholic beers really.

jackmancer2017
thenewguy's picture

I dunno. No alcohol AND it tastes bad? I think spinning bad taste into a positive would be harder, and less effective, than playing up the effects of not getting wasted, which is what they're trying to do here with photoshopping. I like their angle, it's just not sharp enough.

thenewguy
Activity Score 127
Copywriter at Quebec
silvi's picture

The non alcoholic beer looks boring.

silvi
Activity Score 4172
Copywriter
willy wonka's picture

Simple and clear idea tide beer and the other not, just like me

willy wonka
Activity Score 137
work
xezadaca's picture

very nice!!!

xezadaca
Activity Score 85
Art Director
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