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Guest's picture

ok idea and very bad photoshop!

Guest
funky_frogii's picture

how did light come in his hands? the guy is looking so big in that bg

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Notorious's picture

other than the wrong shadows and the uninteresting copy, the ad isn't entertaining - and it just shows Beduins as stupid people

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Guest's picture

well, it is just a simple funny idea.. no need to get into cultural attacks, it just known that they use fire to warm up just like boy scouts or cowboys..

Guest
Notorious's picture

But this beduin is using the sandwich not fire.

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Guest's picture

did you even understand the ad Notorious?

Guest
Drshawy's picture

stop attack culture ., because we too didn't like your culture :)

Drshawy
Activity Score 2
Graphic Designer
pulautikus's picture

better if the desert temp drops and there r icicles on the mat. then the bedouin warming his hands will make more sense ...

pulautikus
Activity Score 118
Creative Director at kuala lumpur
Guest's picture

I like the comments, I dont know why the colors of the sky and the entire ad are so drowned out. It makes it look like a video game.

Guest
Brain-Art's picture

Noel Denola (Art Director / Copywriter), Gotta work harder friend

Brain-Art
Activity Score 1101
Graphic Designer
silvi's picture

Doesn´t make me want eat this sandwich.

silvi
Activity Score 4172
Copywriter
maashookshee's picture

the idea is great ... photography art direction as well ... very bad execution .. respect

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
Guest's picture

cant agree more .......

Guest
Guest's picture

Its a great idea, could look better if it was a close up, get rid of all the distraction and just focus on the man, the heat, and the sandwich ( the source of heat)... and saturate it a bit to dramatize the heat... Good job!

Guest
scilentphree's picture

nice idea.. execution can be improved.

scilentphree
Activity Score 12
Art Director
hadrianapolis's picture

Cold weather - Arab deserts? Terrible match.

hadrianapolis
Activity Score 733
rolling.stone's picture

idea is ok, execution marred it

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

Something nice is coming out from Saudi Arabia, finally! Please post your e-mail address for some campaigns, well, if you are interested.

Guest
Guest's picture

I think you have issues with your color profile. It looks great when corrected.

Guest
stafro's picture

I think that there is a problem in the mass balance, Regardless of other errors, such as light and shadow.
I wish you good luck in the next ads.

stafro
Activity Score 26
Art Director at art director
pwucel's picture

does it illuminate when it is hot & spicy? ohhh dear!

pwucel
Activity Score 158
Art Director at LinsAd (Singapore)
vanestan's picture

good job

vanestan
Activity Score 6
Graphic Designer at advertising
michelangelo's picture

they could have used the services of a good digital retoucher. Idea is somehow ok considering the image is really terribly retouched. color difference between sky, desert, bread and model means they all came from different source...

michelangelo
Activity Score 660
tamer samy's picture

maybe if it was a little bit darker will be better..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

Rival2000's picture

What ?? isnt he going to eat that sandwich??

Rival2000
Activity Score 45
Copywriter
Guest's picture

I've seen this in Epica Book. NOT BAD AT ALL!!

Guest
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