Agency Network: 
August 2010
Kudu:  Bench
Kudu Print Ad -  Bench

Also From This Campaign 3


Print advertisement created by Leo Burnett, Saudi Arabia for Kudu, within the category: Food.


Spicy hot burger

Advertising Agency: Targets Leo Burnett, Kingdom of Saudi Arabia
Executive Creative Director / Copywriter: Mehdi El Alj
Art Director: Jonathan Horner
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MindDrift's picture

Good work, Saudi! Seen cool stuff coming out from Leo Burnett, lately. You wouldn't expect creativity in Saudi Arabia, but it seems that Leo is determined to change that fact. On the other hand, I'm pretty sure these wouldn't run as outdoors.

Activity Score 1154
Art Director
ERROR404's picture

the burger should be hot not the guy (who is only yellow, not red like really hot). concept idea is ok but execution is weak

Activity Score 766
design akademie berlin, Hochschule für Kommunikation und Design | FH
Shawali's picture

It could be an ad for anything hot...

There's nothing that relies to burgers or any food for that matter...

Activity Score 8408
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Guest's picture

I agree

Guest's picture

I thinks this is a bad argument. Most of the award-winning ads can for anything.
How does the Cadbury drummign gorilla relate to Chocolate? Seeing a gorilla always makes me puke.

Guest's picture

if that gorilla can hit you with his drumstick, you can realize what's the meaning of that ad. think thousand times men. trace the idea from the root men.

Guest's picture

Done by students. Sorry. Still good job

Prime83's picture

The concept is very good, the execution can be greatly improved. I'm not sure if the idea is widely recognizable by the target,

Activity Score 489
Creative Director at Huella Publicidad
kergu's picture

This idea could work on tv..

Activity Score 6787
gbl's picture

Excellent idea. Love it. Agree with you, Kergu: in television it would be awesome.

Activity Score 447
Hiperion's picture

one of the worst campaign ever..

Activity Score 3092
Creative Director at zinkproject Valencia
Happy Housewife's picture

I think its cool. The colours make it stand out from other ads.

Happy Housewife
Activity Score 45
Creative Director at Vatikanid/Bournemouth University |

Stay hungry. Stay foolish.

pajaro's picture

I think the idea is cool, but i dont think the same about the execution.
Its obvious that the person would be in orange because of the human heat, i think it will work better if the hamburger its the only thing generating heat

Activity Score 67
Guest's picture

Thermal vision would look the same no matter what the person was eating.. lost the idea in execution u did..

What about using an unaltered shot of the park and the guy in vivid spicy burger induced color?

The car one still creeps me out for some reason....

Sushi lover's picture

it is so bad!

Sushi lover
Activity Score 899

Dream needs to be big!

kgwilliam's picture

Love it.

Activity Score 9
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