Summer Shakespeare Festival Partnership

Because the premium beer brand from Heineken portfolio Krušovice Royal Brewery was established in 16th century it is known for its affiliation to kings. That’s why it made perfect sense to partner up with a festival honoring William Shakespeare – the king of theatre. We promoted the royal partnership with Summer Shakespeare Festival with a series of prints of the plays. Each visual contains story plot which a true Shakespeare fan will spot for sure. *The Three Kings Eve – this play is originally called ‘Twelfth Night, or What You Will’ but the official Slovak translation ‘Trojkráľový večer’ which translates to ‘The Three Kings Eve’