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Squad

Campaign
Published/Aired: 
September 2017
Kraft: Squad

Description

Problem: Kraft Singles are becoming more and more unpopular with millennials as they move towards healthier, better cheese.

Behavioral Insight: Most millennials talk a lot about being single and proud.

Solution: Play on the word single. "Single" as in romantically uninvolved and "single" as in Kraft single to create a funny and engaging print campaign.

Print advertisement created by Miami Ad School, United States for Kraft, within the category: Food.

Caption

When you're single but so is you're squad

Advertising Agency: Miami Ad School, New York, USA
Art Director: Hortense Fournier
Copywriter: Chandani Karnik
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Beernose's picture

Love the thought, but clearly didn't get high marks in English class. Understand where you're supposed to use your contractions and possessives. The number of people who put this ad together and didn't see it immediately has me concerned

Beernose
Activity Score 2
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