Problem: Kraft Singles are becoming more and more unpopular with millennials as they move towards healthier, better cheese.
Behavioral Insight: Most millennials talk a lot about being single and proud.
Solution: Play on the word single. "Single" as in romantically uninvolved and "single" as in Kraft single to create a funny and engaging print campaign.
Print advertisement created by Miami Ad School, United States for Kraft, within the category: Food.