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Fork

Campaign
Agency Network: 
Published/Aired: 
May 2008
Kraft:  Fork
Kraft Print Ad -  Fork

Also From This Campaign 2

Description

Print advertisement created by FCB, Australia for Kraft, within the category: Food.

Caption

Get ready for the big cheesy taste.

Advertising Agency: DRAFTFCB Melbourne, Australia
Creative Director: Scott Lambert
Art Director: Chris Shoolman
Copywriter: Miriam Sleiman
Illustrator: Anita Xafier
Photographer: Andreas Smentana
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Highest Rated

Guest commenter's picture

that is terrible. did the creatives even bother thinking about this?.. or was this a marketing ad?

Guest commenter
Indowar's picture

Cheesy

Indowar
Activity Score 4
Upcoming Art Director (Junior Academie Amsterdam) Working @ VanderVeer Advertising Agency
Calibarak's picture

Sleeper

Calibarak
Activity Score 302
andré ™'s picture

Definitely, should have taken the idea way beyond... perhappys, maybe.

andré ™
Activity Score 144
Creative Director at Art Director |

and... andre navas | design

Lip's picture

i dont like.

Pedro Paes.
www.labomboneracriativa.blogspot.com

Lip
Activity Score 234
LucTonnerre's picture

First idea?

LucTonnerre
Activity Score 26
Duesseldorf
unaquestionediali's picture

not the first, the zero...

unaquestionediali
Activity Score 484
Copywriter |

-----------------------------
in advertising SCRIPTA VOLANT
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DetectorDeTruchos's picture

ZZZZZZZZzzzzzzzzZZZZZZZZ

DetectorDeTruchos
Activity Score 8
AdvertisingAge
NatalieM's picture

Idea needs works. Photoshopping needs more work.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Guest commenter's picture

I'm italian and I say done..

Guest commenter
Guest commenter's picture

that is terrible. did the creatives even bother thinking about this?.. or was this a marketing ad?

Guest commenter
Whitefang's picture

what the hell is this?

Whitefang
Activity Score 509
Paul Eveleigh's picture

Who gives a fork?

Paul Eveleigh
Activity Score 111
Copywriter
Guest commenter's picture

Pls no fork on the table!

Guest commenter
blueturtles's picture

serious?

blueturtles
Activity Score 239
Art Director at BBDO
SuperChicMillionaire's picture

Not very wacky is it? If they were trying to be funny about this, they could've shown a normal sized person with an over sized mouth, or like a spoof (something like army training-style) exercise regime preparing their mouths to get bigger to accommodate the "big cheesy taste" Or even created a character like that funny pepperami dude :)))

http://www.youtube.com/watch?v=jq3hLpE2xuo

I just think this again was created by people who don't really have the vision of their how their audience think, rather than a budget issue as I have seen some suffer...For example, if students created this ad I bet it would be heaps better....

SuperChicMillionaire
Activity Score 34
LucTonnerre's picture

I'd rather have Dennis Waterman from LITTLE BRITAIN carrying the fork. That would have been a winner!
He could also write and sing the theme tune.

Doo-Doo...

LucTonnerre
Activity Score 26
Duesseldorf
december's picture

You should take that giant fork and impale that giant cheesy Lame-a-saurus that their other brand uses for commercials.

december
Activity Score 93
Copywriter at Southern Methodist University |

I used to think heavy thoughts, until they crushed my head.

reactor's picture

This campaign puts emphasis on the BIG CHEESY TASTE and they are successful in that by making the product large in comparison to the other elements.The consumer should remember that Kraft Easy Mac is 'big'on Cheesy taste.it does work.

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

chucklehead's picture

Wait. So you're saying the taste is big?

chucklehead
Activity Score 42
Guest's picture

I think client control would have held back the potential of this ad.

Guest
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