Unfair Match-Livingroom

Agency Network: 
August 2009
KPAI:  Unfair Match-Livingroom


Print advertisement created by JWT, Indonesia for KPAI, within the category: Public Interest, NGO.


Sadly the one place they should feel safe is the one place they fear most. Help report child abuse. Call 021.31901446 or 31901556. KPAI

Advertising Agency: JWT Jakarta, Indonesia
Executive Creative Director: Ivan Hady Wibowo
Art Director: Adam Pamungkas
Copywriter: Morian Madjid
Producer: Gina Virginia, Dimas Fajar
Photographer: Peddy Suyadinata
Retoucher: Kin (EyeCandi) Singapore
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Highest Rated

Javier Ramírez's picture


Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Peterrr's picture

Done from different way. As box announcement and without the ring...

Activity Score 108
alexander_bickov's picture

"Hey boy, kick him"

Activity Score 3281
Guest's picture

20 bucks says that the boy gets knocked out in the first round.
"ding ding"

Good campaign.
(ignore any "been done before" comments from now on, forever on this site)

Guest's picture

I totally agree with you on ignoring "done" comments. I understand getting riled when someone steals a concept detail for detail, but to assume the people/agencies can continue to come up with idea after idea that has never been done similarly somewhere in the world over decades is unreasonable. I've heard songs and read books that have similar elements but have enough differences to make them completely stand apart in my mind. I didn't automatically assume it was stolen or ignore its worth or effectiveness. "Done' comments are absolutely useless unless there's a link attached showing a complete ripoff of someone else's work.

This campaign provides a very strong visual of child abuse in way I think of often, but don't see every day in advertising. Well done.

Guest's picture

i love you.

LeeMoh's picture

I love her too.

Activity Score 424
patUDAY's picture

Very nicely put across. Good work.

Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

tanvir hassan raju's picture

great execution

tanvir hassan raju
Activity Score 417
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |


tirthomitro's picture

execution is realy great.
idea's packs quite some "punch"(bad pun)
straight from the "square ring of life" (-do-)
so very "Hard-hitting" (-do-)
ok let's stop!

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

magedmaher's picture

Wow, I'm amazed

Activity Score 17
Javier Ramírez's picture


Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest's picture

No gloves, doesnt work.

Haha, just kidding. Nice execution.

Guest's picture

Me encanto. la img lo dice todo...

Guest's picture

hate the done police but this idea has been done with the boxing posters. different execution i guess.

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