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A day in the life of a traveller

Campaign
Agency Network: 
Published/Aired: 
November 2008
Kotex:  A day in the life of a traveller

Description

Print advertisement created by Ogilvy, India for Kotex, within the category: Health.

Caption

Goes the distance

Advertising Agency: Ogilvy & Mather, Mumbai
Creative Director: Sumanto Chattopadhyay
Art Director: Payal Vaidya
Copywriter: Delara G. Lalwani
Illustrator: Shailesh Khandeparkar
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Guest's picture

blasphemous!

Guest
pault's picture

To be honest, as a non-user of said product, I have no idea what this is.

But I have two initial thoughts of what the ads might be about:

A shoe print as we're talking about extra comfortable walking shoes.
A 'pad' for women who would rather not use a tampon (while walking around and doing their day-to-day stuff).

Are either of those correct? As nothing clarifies this in the ad.

I mean its a very nice concept for an audience who knows about the product - but a bit weak in bringing in new customers.

I'm not 'so sure' I should look up who and what Kotex is... to get the ad. Its all hanging a bit much on the assumption there is an audience out there who 100% know their brand.

pault
slowrider's picture

google says: Kotex® – Pads, tampons, feminine care and period protection.

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

SandMan69's picture

Sometimes you have to let the great visual concept go, and just answer the brief. This is one of those times.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

alexander_bickov's picture

Beautiful illustration

alexander_bickov
Activity Score 3281
Guest's picture

Love the survey map concept. Ha ha ha.
A pad that takes me through the day. Love the fact that the guys wont get it but all the women would.
Discreet!

Guest
Guest's picture

bullshit.... that's all i can say

Guest
Guest's picture

Oh nice!!! Really like the campaign. Great idea & even better execution.

Guest
Guest's picture

Oh nice!!! Really like the campaign. Great idea & even better execution.

Guest
Guest's picture

this is good for piyush pandey when HE gets his periods.

Guest
Guest's picture

What a great illustration! Hats of to you guys!

Guest
Grace's picture

I'm a woman and it didn't click what this was for.
Another ad with pretty pictures but no selling/promotional strategy.
I'm guessing the brand is much better known in Mumbai than it is over here.

Grace
Guest's picture

enough of these. these so dont look fresh anymore.

Guest
Guest's picture

oh no. awards time.

Guest
yippieeyyeah's picture

I think the idea isn't that bad – buuuuuuuuut:
who even want's to think about women having this between their legs all day long?!

yippieeyyeah
Activity Score 43
Akademie für Kommunikationsdesign, Köln
rolling.stone's picture

Good work

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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