Lullaby, Granny

Campaign
Agency Network: 
Published/Aired: 
December 2010
Koolfoam Mattress:  Lullaby, Granny

Description

Print advertisement created by Y&R, India for Koolfoam Mattress, within the category: House, Garden.

Caption

Soft mattresses for sound sleep

Advertising Agency: Rediffusion Y&R, Mumbai, India
Creative Directors: Anisha Sarin, Sanket Pathare
Art Director / Copywriter: Prasad Jindam
Illustrator: Nishikant Palande
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Highest Rated

kleenex's picture

I like the illustration, but I do not think this is selling the product like it is supposed to.

kleenex
Activity Score 58777
Web Designer/Developer
salil.sharma's picture

i love this campaign
i remember my old days memories
Art Director & Designer both are Rocking

salil.sharma
Activity Score 2560
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

mad4creativity's picture

and u were working there too..let other praise the work too....thanks for reminding ramayana and all....

any way very good work indeed...

mad4creativity
Activity Score 54
Copywriter
sanalnileshwar's picture

nice illustrations and chewed idea.

sanalnileshwar
Activity Score 42
Graphic Designer at mumbai
killazol1's picture

sorry i do not understand a thing

killazol1
Activity Score 354
MindDrift's picture

10 for the art. 0 for the idea. Is this just a bunch people trying to wake a sleeping woman or is there something deeper than that?

MindDrift
Activity Score 1164
Art Director
Sacrilegend's picture

The idea seems to be, no matter what sort of commotion is happening around you, you can sleep peacefully on this mattress.

Is it a new idea? Heavens to Betsy, no--done to death, in fact. Is it an effective ad? I'm inclined to say yes.

Sacrilegend
Activity Score 3394
Copywriter
gonndo's picture

100% agree with you...

gonndo
Activity Score 1092
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

gonndo's picture

1

gonndo
Activity Score 1092
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

kleenex's picture

I like the illustration, but I do not think this is selling the product like it is supposed to.

kleenex
Activity Score 58777
Web Designer/Developer
Design Central's picture

Very Indian!

Design Central
Activity Score 364
mertos's picture

very nice.

mertos
Activity Score 904
Creative Director
niceidea's picture

A good illustration can't save a bad idea.

niceidea
Activity Score 129
Art Director at Bangalore
Milan Solanki's picture

Reminds us of 'Kumbhkarna' (Epic Indian Character from Ramayana), nice, works : )

Milan Solanki
Activity Score 994
Copywriter at Purple Phase Communications
rakhal's picture

noisy mattresses for sound sleep !!!!

rakhal
Activity Score 141
Creative Director at Working at Core One Communications as head of creative
mad4creativity's picture

these are very good ads in fact, in fact good "bharatiya ads...those who pointing problems should come out of marylin monroe, john lennon....its a good effort actually to bring out not so "omg" concepts but something very relevant indian themes.....art is superb undoubtedly

mad4creativity
Activity Score 54
Copywriter
observant vicky's picture

I would like to say Kumbhkaran concept...

observant vicky
Activity Score 194
Copywriter
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