Description
In some situations, even the slightest spelling mistake can lead to catastrophic consequences. In those situations, it’s good to have a friend’s help; especially if this friend is an expert in the field of foreign languages.
Print advertisement created by McCann, Serbia for Kontext, within the category: Education.
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Photographer: Marko Savic
Creative Coaching: Yaniv Mlinarski
You should make it even more depressive and with even more bad taste...
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
See what happens when you don't use a Copywriter?
And why the need a 'creative coach'?
The Jobless Writer
Will Think for Salary
Its a consumer friendly ad. But it is way far from any creative awards, I think. It needs much more art direction and copy.
I don't highly appreciate the wit in it, but I think it will get the cut through in a media clutter. Effective.
shahid

Shortlisted on Golden Drum 2010.
It so seems that its an interview going on. Stupid thought.